Job Title

Store Manager

Location Coimbatore, Tamil Nadu

Reports To Retail Head / Operations Head

Role Purpose

Own the store’s P&L; and customer experience. Drive sales, manage inventory and costs, lead the store team, and ensure Kitser’s brand standards in merchandising, service, and operations.

Key Responsibilities

- Sales & Business Growth

Achieve monthly sales, margin, and Category targets for Retail Division

Plan and execute store-level promotions, festive offers, and local marketing activations with the marketing team.

Monitor daily/weekly sales dashboards; take corrective actions on slow categories and SKUs.

Track key retail KPIs: conversion rate, average transaction value (ATV), items per customer (IPC), and footfall-to-sale.

- Customer Experience
- Ensure a high-quality in-store experience: greeting, needs assessment, product demos, and post-sale follow-up.
- Resolve complaints and escalations quickly; maintain high CSAT/NPS.
- Inventory & Stock Management
- Maintain optimal stock levels across categories; minimize stockouts and overstock.
- Ensure accurate inventory records, cycle counts, and shrinkage control (theft/damage/errors).
- Coordinate with vendors/warehouses and Category Managers for timely replenishment and new launches.
- Visual Merchandising & Store Standards
- Implement brand-compliant displays, signage, and product placement; keep the store clean and presentable.
- Execute seasonal/festive decor and POSM as per marketing calendars.
- Ensure safety, security, and compliance with store SOPs and local regulations.
- Team Leadership & HR
- Hire, train, schedule, and supervise sales associates,



and support staff.
- Conduct performance reviews, coaching, and incentive tracking against KPIs.
- Maintain attendance, leave, and discipline records; create a positive, high-performance culture.
- Operations, Finance & Reporting
- Manage daily cash/POS reconciliation and cash transfers as per finance policy.
- Control operating expenses (staffing, utilities, supplies) to protect store profitability.
- Prepare and submit weekly/monthly reports: sales vs target, inventory, shrinkage, expenses, and action plans.

Key Performance Indicators (KPIs)

- Sales achievement (% to target), gross margin %, and category mix.
- Conversion rate, ATV, IPC, and footfall utilization.
- Inventory accuracy and shrinkage rate.
- Customer satisfaction/complaint resolution time.
- Staff productivity, attendance, and training completion.
- Cost control vs budget (OPEX).

Qualifications & Experience
- Graduate in any discipline; MBA/PG in Retail/Operations is a plus.
- 8 -10 years of retail/store management experience; consumer durables, or home improvement preferred.
- Strong hands-on experience with POS systems, Excel/Google Sheets, and basic reporting.

Skills & Competencies
- Sales leadership, negotiation, and customer handling.
- Inventory and vendor coordination.
- Visual merchandising sense and brand compliance.
- People management, coaching, and conflict resolution.
- Data-driven decision-making and problem-solving.

Working Conditions

- Full time role with rotating shifts/week off as per retail roster.

- • Frequent floor time; occasional travel for training/vendor meetings.

📌 Retail store Manager (Coimbatore)
🏢 Paresha Hr Services
📍 Coimbatore