Retail Marketing &

- Brand Activation

- Plan and execute retail marketing campaigns across dealerships and regional markets.
- Drive local area marketing (LAM) activities to increase walk-ins and lead generation.
- Conceptualize and manage BTL activations, roadshows, mall displays, test drive events, and product showcases.
- Ensure strong brand visibility across dealer outlets as per brand guidelines.
- Coordinate launch activities for new products, dealerships, and retail campaigns.

Dealer &

- Channel Marketing Support

- Work closely with dealer partners to implement marketing initiatives effectively.
- Monitor dealership branding, POSM utilization, and retail communication standards.
- Support dealers with co-op marketing plans and campaign execution.
- Train dealer teams on marketing programs and customer engagement activities.

Customer Engagement &

- Experience

- Develop customer engagement programs to improve retail experience and retention.
- Support CRM-driven campaigns for enquiries, test drives, and repeat customers.
- Track customer feedback and recommend improvements for retail touchpoints.

Campaign Management &

- Analytics

- Manage marketing budgets for retail activities and optimize ROI.
- Track campaign effectiveness, lead conversions, and dealership performance metrics.
- Analyze market trends, competitor activities, and customer insights.
- Share regular MIS reports and recommendations with leadership teams.

Cross-functional Coordination

- Collaborate with sales, digital marketing, product, and regional teams for integrated campaigns.
- Coordinate with agencies, vendors, and event partners for seamless execution.





Desired Candidate Profile

Education

- MBA/PGDM in Marketing or related field preferred.
- Bachelor’s degree in Marketing, Business Administration, or equivalent.

Experience

1. 5–8 years of experience in retail marketing, channel marketing, or brand activation.
2. Prior experience in automotive industry is preferred.
3. Experience handling dealership networks and regional marketing activities is an advantage.

Skills Required

- Strong understanding of retail and dealer marketing.
- Expertise in BTL activations and local marketing campaigns.
- Excellent stakeholder management and communication skills.
- Analytical mindset with strong reporting and budgeting skills.
- Ability to manage multiple projects in a fast-paced workplace.

JSW Motors Limited marks JSW Group’s strategic foray into the future of sustainable passenger mobility. Established in 2024, we are committed to redefining transportation through the design and manufacture of next-generation Passenger Vehicles (PV) tailored for the Indian market. Rooted in JSW Group’s legacy of industrial excellence and core values—Commitment, Courage, Agility, Collaboration, and Compassion—JSW Motors is advancing the future of passenger mobility through sustainable electric solutions. With our upcoming state-of-the-art greenfield manufacturing facility in Chhatrapati Sambhaji Nagar, Maharashtra, we are building cutting-edge EV capabilities to support India’s transition to clean and intelligent transportation. Driven by technology, engineering precision, and a clear sense of purpose, JSW Motors is committed to redefining how India moves.

📌 Retail Marketing (Mumbai)
🏢 JSW Motors
📍 Mumbai