Role Purpose The Regional Sales & Operations Manager (RSOM) will be responsible for driving end-to-end regional business performance across North & East India for the rooftop solar vertical. The role will lead channel-driven sales growth, EPC execution oversight, and partner ecosystem development across C&I;, Residential, and Product businesses. The incumbent will own the regional P&L; and lead a team of 8-10 Channel Sales Managers (CSMs).

Regional Business Leadership & P&L; Ownership

Own regional P&L; including revenue, margins, and cost optimization. Drive forecasting, planning, and profitability.

Channel-Led Sales Strategy & Execution

Drive revenue via channel partners, EPC partners, and installers across C&I;, Residential, and Products.

Team Leadership - Channel Sales Managers

Manage and mentor 8-10 Channel Sales Managers; drive partner acquisition, productivity, and revenue delivery.

Channel Partner Ecosystem Development

Expand installer, dealer, and EPC network; improve partner engagement and productivity.

Large Deal Management





Lead large C&I; and institutional deals and support high-value negotiations.

EPC Operations Oversight

Ensure coordination with EPC teams for timely project execution and commissioning.

Customer Experience

Ensure seamless customer lifecycle and manage escalations for key clients.

Regulatory & Stakeholder Management

Engage with DISCOMs and regulatory bodies; ensure compliance with policies.

Market Expansion

Identify current markets and growth opportunities; monitor competitor activity.

Business Planning & Reporting

Drive forecasting, pipeline tracking, MIS reporting, and performance analytics.

Key Performance Indicators (KPIs)

- Regional revenue & growth
- Channel partner productivity
- Sales conversion rates
- Project timelines and execution
- Customer satisfaction (NPS)
- Profit margins

Key Requirements Education: B.E/B.Tech (preferred), MBA preferred

Experience: 15-18 years in solar/EPC/infrastructure with strong channel sales and team leadership exposure.

📌 Regional Sales & Operation Manager - Solar Rooftop (New Delhi)
🏢 Crompton Greaves Consumer Electricals
📍 New Delhi