Role Overview:

The Regional Sales Manager (RSM) West Bengal & North East will be responsible for driving sales growth, distributor management, market expansion, and team leadership across the west Bengal & North East region. The role requires strong FMCG

Experience, deep market knowledge, and the ability to manage high-volume business operations.

Key Responsibilities:

Lead and manage sales operations across West Bengal, including the North East states.

Manage and grow business in West Bengal

Drive primary and secondary sales through effective distributor management.

Appoint, manage, and develop distributor points across the assigned territory.

Ensure strong execution at Key retail outlets.

Build and maintain excellent relationships with distributors, key retailers, and trade partners.

Lead, coach, and develop a team of Area Sales Managers, Sales Officers, and field force.

Monitor team performance, set targets, conduct reviews, and ensure achievement of business objectives.

Manage and analyze sales data, distributor data, and market intelligence using effective database management.

Plan and execute market expansion, product launches, promotions, and visibility initiatives.

Track competition activity and recommend strategies to improve market share.

Background Required:

Industry: FMCG (mandatory), preferably food, sauces, condiments, or related categories.

Experience: 12-15 years of total sales experience, with significant experience in regional/zonal roles.

Business Handling: Currently or previously handling a business size of 2- 3 Cr.





Market Knowledge: Excellent and hands-on knowledge of West Bengal and good knowledge or good exposure to North East States.

Distributor Knowledge: Solid understanding of distributor points, redistribution models, and retail universe across West Bengal.

Retail Exposure: Proven experience in handling large retail outlet networks and key accounts.

Team Management: Strong people management and leadership skills with experience in handling large field teams.

Data & Systems: Good exposure to sales analytics, distributor databases, reporting tools, and CRM systems.

Key Skills & Competencies

Strong strategic and operational sales planning skills

Negotiation and relationship management abilities

Result-oriented mindset with strong execution focus

Analytical skills with data-driven decision-making capability

Effective communication and stakeholder management

High level of ownership, accountability, and market agility

Education

Graduate in any discipline (MBA in Sales/Marketing preferred)

Location: Kolkata

What Veeba Offers:

Opportunity to work with a fast-growing and reputed FMCG brand

Leadership role with high visibility and impact

Competitive compensation and performance-driven culture

This role is ideal for a seasoned FMCG sales professional with deep regional expertise and a passion for building strong distribution-led businesses.

We would love to hear from you! Share your profile at [email protected] and take the next step in your career with Veeba.

📌 Regional Sales Manager (Kolkata)
🏢 VRB Consumer Products
📍 Kolkata