Eskag Group of Companies is looking for a PPC Executive with a minimum of 3 years of hands-on experience in PPC and Performance Marketing.

Key Responsibilities

- Plan, execute, and optimise Google Ads, Meta Ads, and paid media campaigns across B2B, B2C, and D2C verticals.
- Manage keyword research, audience targeting, bidding, budgets, and campaign optimisation to improve CTR, CPC, CPL, CPA, conversion rate, and ROAS.
- Set up and monitor conversion tracking, Meta Pixel, GA4, and Google Tag Manager (GTM).
- Analyse campaign performance, prepare reports, and coordinate with Sales, Marketing, Creative, and Web teams to improve leads and conversions.
- Test and optimise ad copy, creatives, audiences, keywords, bidding strategies, and landing pages.

Requirements

- Minimum 3 years of relevant PPC/Performance Marketing experience.




- Strong hands-on experience with Google Ads and Meta Ads.
- Good understanding of B2B lead generation, B2C customer acquisition, and D2C/e-commerce marketing.
- Experience with Meta Pixel, GA4, and Google Tag Manager (GTM).
- Robust analytical and optimization skills with proficiency in Excel/Google Sheets.

Job Type: Full-Time

Experience:

Minimum 3 Years

Job Location:

On-Site

How to Apply

Interested candidates who meet the above criteria are invited to share their updated resume with the subject line "Application for PPC Executive" at [email protected]/[email protected]

📌 PPC Executive (Kolkata Metropolitan Area)
🏢 West Bengal Chemical Industries
📍 Kolkata Metropolitan Area