ITxSential Pvt. Ltd. is looking for a technically strong and commercially aware PPC / Performance Marketing Executive with hands-on expertise across Google Ads, Meta Ads, Conversion Rate Optimisation (CRO), analytics and lead-generation funnels.

This is not a role limited to launching campaigns and reporting CPL.

The person will be responsible for understanding the complete journey from:

Audience → Ad → Landing Page → Lead → Qualification → Sales Follow-up → Conversion

As the majority of our clients operate in service-based B2B sectors including real estate, architecture, construction, builders and developers, the candidate must understand that generating leads is only one part of performance marketing.

The role requires continuous coordination with clients and their sales teams to understand lead quality, qualification, sales feedback and actual conversions, then use that information to improve targeting, messaging, funnels and campaign performance.

Key Responsibilities

- Google Ads Management

Must have strong hands-on knowledge of:

Google Search Ads

Performance Max

Display campaigns

YouTube campaigns

Remarketing and retargeting

Keyword research and search intent analysis

Match type strategy

Negative keyword management

Search Terms analysis

Campaign and ad group architecture

Responsive Search Ads

Audience signals and audience segmentation

Location and geographic targeting

Device, demographic and scheduling optimisation

Bidding strategies including Manual CPC, Maximise Clicks, Maximise Conversions, Target CPA and Target ROAS

Budget allocation and scaling

Quality Score optimisation

Ad Rank and auction dynamics

Impression Share and Lost Impression Share analysis

Competitor and auction insights

Conversion value optimisation where applicable

Campaign experiments and A/B testing The candidate should be capable of auditing an existing Google Ads account and identifying structural, targeting, tracking and conversion issues without depending entirely on automated recommendations.

- Meta Ads Management

Strong practical understanding of:

Meta Ads Manager

Facebook and Instagram advertising

Campaign objective selection

Leads, Sales and Traffic objectives where strategically appropriate

Instant Forms

Website conversion campaigns

Click-to-WhatsApp campaigns

Custom Audiences

Lookalike Audiences

Retargeting

Advantage+ audience and placement systems

Audience exclusions

Creative testing

Messaging and offer testing

Campaign Budget Optimisation

Ad Set Budget Optimisation

Placement analysis

Frequency management

Campaign scaling

Lead quality optimisation The candidate must understand the difference between generating cheap leads and commercially valuable leads.
- Tracking, Analytics & Attribution

Must be comfortable working with:

Google Analytics 4

Google Tag Manager

Google Ads conversion tracking

Meta Pixel

Meta Conversions API fundamentals

UTM tracking

Event and conversion configuration

Form submission tracking

Call and WhatsApp conversion tracking where applicable

Cross-domain tracking fundamentals

Enhanced Conversions

Attribution models

CRM/offline conversion feedback

Funnel and landing-page analytics

Data discrepancies and tracking troubleshooting The candidate should be able to verify whether conversion tracking is actually working instead of assuming platform-reported numbers are accurate.

- Conversion Rate Optimisation (CRO)

Paid advertising does not end at the click. The candidate will actively evaluate and improve:

Landing page structure

Above-the-fold messaging

Headlines and value propositions

Calls-to-action

Lead forms and form friction

Mobile landing-page experience

Page speed implications

Trust signals

Social proof

Offer positioning

User journey

Conversion friction

Lead qualification questions

A/B testing opportunities The objective is to improve both conversion rate and lead quality, rather than simply increasing traffic.

- Lead Quality & Sales Conversion Monitoring

This is a critical part of the role. The candidate will coordinate directly with clients and their sales teams to understand:





Which leads are qualified?

Which leads are irrelevant?

Which leads are genuinely interested?

Which leads are unreachable?

Which leads progressed to meetings/site visits/consultations?

Which leads converted into actual business?

What objections are prospects giving?

Which campaigns, keywords, audiences and creatives are producing the strongest opportunities?

Campaign optimisation must incorporate this downstream feedback.

The candidate should gradually optimise toward:

Cost Per Qualified Lead → Cost Per Opportunity → Customer Acquisition Cost rather than evaluating success purely through Cost Per Lead.

- B2B & High-Ticket Service Marketing

The candidate should understand the dynamics of selling high-consideration services where the customer may not convert immediately.

Primary industries include

Architecture

Interior Design

Real Estate

Builders & Developers

Construction

Premium Qualified Services

Other B2B and high-ticket service businesses

Understanding longer sales cycles, multiple decision-makers, trust building, remarketing and lead nurturing will be important.

- Marketing Psychology & Consumer Behaviour

The candidate should have a practical understanding of:

Customer intent

Search psychology

Buyer motivation

Pain points

Objections

Trust signals

Risk perception

Decision-making behaviour

Offer positioning

Messaging hierarchy

Urgency and scarcity when genuinely applicable

Audience awareness levels

High-intent vs low-intent traffic The person should be able to explain why someone would click, enquire and eventually buy, rather than relying only on platform targeting.
- Client Communication & Coordination

Strong communication is mandatory.

The candidate will

Communicate directly with clients regarding campaign performance.

Conduct structured discussions around lead quality and conversion feedback.

Coordinate with clients' sales teams.

Ask the right questions instead of accepting vague feedback such as "leads are bad."

Translate sales feedback into actionable advertising changes.

Clearly explain performance issues and optimisation decisions.

Present reports in language clients can understand.

Set realistic expectations regarding CPL, lead quality, testing and scaling.

Maintain professional communication across calls, meetings, WhatsApp and email.

- Reporting & Performance Analysis

The candidate will monitor and report metrics including:

CTR

CPC

CPM

CPL

CPA

Conversion Rate

Cost Per Qualified Lead

Lead-to-Qualified-Lead Rate

Landing Page Conversion Rate

Impression Share

Search Lost IS

Frequency

ROAS where revenue attribution is available

Customer Acquisition Cost where measurable

Lead-to-Sale Conversion Rate

Reports should provide insights and actions, not simply screenshots or exported platform data.

- Campaign Strategy & Optimisation

The candidate will be expected to: Conduct market and competitor research.

Build paid acquisition strategies based on client objectives.

Develop keyword and audience strategies.

Recommend campaign budgets and allocation.

Identify funnel bottlenecks.

Develop testing roadmaps.

Coordinate creative requirements with design/content teams.

Analyse ad creatives from a performance perspective.

Continuously test audiences, offers, messaging, landing pages and campaign structures.

Identify opportunities to scale profitable campaigns.

Reduce wasted advertising spend.

Maintain documentation of tests, findings and optimisation decisions.

Qualifications & Experience

Minimum Qualifications

Bachelor's degree in Marketing, Business Administration, Advertising, Commerce, Mass Communication or a related discipline.





Candidates with other bachelor's degrees may be considered if they demonstrate strong hands-on performance marketing experience.

Minimum 1–2 years of hands-on experience managing Google Ads and Meta Ads campaigns.

Previous experience managing lead-generation campaigns is mandatory.

Experience working with a digital marketing/performance marketing agency is preferred.

Experience with B2B, real estate, architecture, construction, builders, developers or other high-ticket service businesses will be strongly preferred.

Technical Experience Required

Candidates should have practical experience with:

Google Ads and Google Ads Editor

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Google Search Console fundamentals

Meta Pixel and Conversions API fundamentals

Conversion and event tracking

UTM structures and campaign attribution

Keyword research and search intent analysis

Remarketing and audience creation

Landing-page and funnel analysis

Conversion Rate Optimisation

A/B testing

Google Sheets / Microsoft Excel

Reporting dashboards and performance analysis

CRM and offline conversion tracking concepts

Google Ads and Meta certifications are an advantage, but certifications will not substitute for actual hands-on campaign experience.

Required Skills

Strong hands-on expertise in Google Ads and Meta Ads

Strong understanding of GA4 and Google Tag Manager

Working knowledge of Meta Pixel and Conversions API

Strong understanding of CRO and landing-page optimisation

Strong numerical and analytical ability

Advanced understanding of lead-generation funnels

Understanding of B2B and high-ticket service marketing

Strong command of written and spoken English

Confident client-facing communication

Ability to interpret sales feedback and translate it into campaign decisions

Strong understanding of consumer behaviour and marketing psychology

Strong Excel/Google Sheets skills

Ability to work independently and take ownership of advertising accounts

What We Are NOT Looking For

This role is not suitable for someone who:

Only knows how to boost posts.

Relies entirely on automated platform recommendations.

Considers a low CPL the only measure of success.

Generates reports without deriving actionable insights.

Cannot troubleshoot conversion tracking.

Optimises campaigns without understanding lead quality.

Avoids communicating directly with clients.

Cannot connect marketing performance with sales outcomes.

Compensation & Benefits

Salary

₹25,000 – ₹35,000 per month

Final compensation will be determined based on the candidate's:

Relevant performance marketing experience

Technical proficiency in Google Ads and Meta Ads

Tracking, analytics and CRO knowledge

Previous campaign performance and case studies

Experience handling B2B and high-ticket lead-generation accounts

Client communication capabilities

Overall performance during the interview and practical assessment

Benefits & Qualified Growth

Direct ownership of performance marketing accounts

Hands-on exposure to Google Ads, Meta Ads, CRO, analytics and full-funnel optimisation

Opportunity to work on specialised B2B and high-ticket service accounts

Significant exposure to architecture, interior design, real estate, builders and developers

Direct interaction with clients and their sales teams

Exposure beyond CPL to qualified leads, opportunities, CAC and actual conversion performance

Cross-functional collaboration with content, design, website, SEO and strategy teams

Performance-based career and compensation growth

Opportunity to progress toward Senior Performance Marketing / PPC responsibilities based on demonstrated capability

What Success Looks Like

Success in this role means being able to answer:

Where did the lead come from?

Why did they convert?

Was the lead qualified?

What happened after the enquiry?

Did the client convert the opportunity?

What should we change next?

The objective is not simply to run ads.

The objective is to build and continuously improve a measurable acquisition system that generates qualified business opportunities for our clients.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 PPC Executive (Sahibzada Ajit Singh Nagar)
🏢 ITxSential
📍 Sahibzada Ajit Singh Nagar