Job Title: PPC / Performance Marketing Specialist

Experience: 2+ Years

Location: Noida

Work Mode: In-Person / On-Site

Employment Type: Full-Time

Job Summary

We are looking for a results-driven PPC / Performance Marketing Specialist with 2+ years of hands-on experience in managing Google Ads and Meta Ads campaigns. The ideal candidate should have strong expertise in paid advertising, e-commerce/D2C marketing, lead generation, campaign optimization, and performance analytics.

The candidate will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns while maintaining healthy ROAS/ROI and achieving business growth targets.

Key Requirements

- 2+ years of hands-on experience in Google Ads and Meta Ads.
- Experience working with a D2C, e-commerce, or EdTech brand is preferred.
- Strong understanding of the Google Ads ecosystem, including:
- Google Ads account/business management
- Campaign setup and structuring
- Ad formats and extensions
- Keyword research and targeting
- Bidding and budget management
- Google Ads policies and guidelines
- Strong knowledge of PPC campaign management and optimization.
- Hands-on experience with e-commerce advertising on Google, including Shopping/PMax campaigns.
- Knowledge of PPC tools, extensions, analytics, and reporting platforms.
- Strong understanding of conversion tracking, funnels, audience targeting, and remarketing.
- Ability to analyze campaign performance and make data-driven decisions.
- Positive understanding of key performance metrics such as ROAS, ROI, CPA, CPL, CTR, CPC, CVR, and CAC.
- Strong communication and analytical skills.
- Ability to work with leadership, present performance insights, and modify marketing strategies accordingly.




- Experience in managing or mentoring a team will be an added advantage.

Key Responsibilities
- Plan, create, organize, and structure Google Ads and Meta Ads campaigns for maximum performance.
- Take complete ownership of Google Ads campaign planning, execution, optimization, and performance.
- Generate maximum leads, conversions, and sales within the allocated advertising budget.
- Monitor campaigns on a day-to-day basis and identify opportunities for improvement.
- Optimize campaigns based on performance data, audience behavior, and business objectives.
- Manage budgets, bids, keywords, audiences, ad copies, creatives, and campaign settings.
- Develop and optimize marketing funnels to improve conversions and customer acquisition.
- Conceptualize and execute creative paid marketing campaigns to drive sales and revenue.
- Maintain healthy ROAS and ROI while scaling campaigns.
- Identify new opportunities across existing and emerging paid marketing channels.
- Stay updated with the latest trends, tools, technologies, platform updates, and best practices in performance marketing.
- Analyze campaign data and prepare regular performance reports for management.
- Work closely with leadership to develop, explain, and execute strategic marketing plans.
- Develop strategies to scale the company's growth through new and existing marketing channels.
- Identify underperforming campaigns and implement corrective actions.
- Collaborate with creative and content teams to develop high-performing ad creatives and messaging.
- Train, guide, and mentor team members to improve individual and overall team performance.

Pay: ₹18,000.00 - ₹25,000.00 per month

Application Question(s)

- where Are you From Delhi or Noida?
- Did you have ever worked on Googls Ads or Meta Ads?
- Are you Immediate joiner?

Work Location: In person

📌 PPC Executive (Noida)
🏢 CodesSquare Technologies
📍 Noida