Performance Marketing Specialist

About the Team:

Launched in 2016, Rare Carat has been featured in the New York Times, TechCrunch, USA Today and the New York Post. In just 10 years, Rare Carat has grown to be America's highest-rated jewelry brand on Trustpilot, specializing in natural and lab-grown diamond rings, earrings, bracelets, wedding bands, and eternity rings.

Rare Carat pivoted away from its initial "diamond search engine" model in 2021, becoming the merchant of record on all orders and selling only its own branded products. Today, Rare Carat stands out for its pricing, product quality, and the exceptional energy invested in customer support. Rare Carat was featured in Forbes's "America's Best Startup Employers 2026" (#4 in the Retail category).

Wondering why work with us? Here’s why:

- Rare Carat is a fast-growing, data-driven marketplace that helps customers with the most important purchase of their life so far, their engagement ring.
- Marrying humans and technology to help our customers make the right decision is thrilling and rewarding.
- The incredible value and experiences that we’re able to provide to our customers, employees, vendors and stakeholders alike is our biggest differentiator.

Also, if you are the right fit for our rocketship - we would make you an offer, you can’t refuse :)

Overview

We’re looking for a strategic, execution-oriented Performance Marketing Specialist to help Rare Carat grow qualified demand across paid channels. This role sits at the intersection of strategy and execution. You'll develop targeting strategies, launch and optimize full-funnel campaigns, partner closely with cross-functional teams, and use data to uncover new growth opportunities.

The ideal candidate thrives in fast-paced environments, embraces experimentation,



and has a track record of turning paid advertising investments into measurable business outcomes.

Key Responsibilities

- Build, launch, and optimize campaigns that drive qualified inbound demand across all paid advertising channels.
- Ensure the health of active campaigns by making performance-driven adjustments to bids, budgets, audiences, and landing pages against a range of KPIs and campaign goals.
- Continually analyze and measure campaign performance and use those insights to refine structure, optimize results, maximize engagement, and grow revenue.
- Design and run A/B tests that improve investment efficiency, translating results into concrete, data-driven optimization recommendations.
- Own feed-based optimization and testing across platforms such as Google and Meta.
- Adapt and maintain product feeds to meet platform-specific requirements and best practices.

Required Experience

- Bachelor's degree or equivalent practical experience; MBA preferred.
- 4+ years of performance marketing experience, ideally managing large budgets.
- Hands-on experience launching, optimizing, and scaling campaigns across Google Ads, Microsoft Ads, Meta Ads, and other paid advertising platforms.
- Deep understanding of product feeds, catalogs, and automation-driven advertising
- A strong analytical and experimentation-based mindset with the ability to operate amid ambiguity and make decisions from incomplete data.
- Comfortable operating at both strategic and executional levels.
- A proactive self-starter who enjoys a fast-paced, results-oriented work setting.
- Familiar with integrating AI into your everyday marketing workflows

Preferred Experience

- Understanding of attribution models, measurement frameworks, and automation tools
- Experience in ecommerce
- Experience in creative performance reporting, pixel placement, and event tracking
- Familiarity with feed management tools

Time: US shift: 9am to 5pm EST (6:30pm to 2:30am IST)

📌 Performance Marketing Specialist (India)
🏢 Rare Carat
📍 India