Key Responsibilities:

1. Performance Marketing Strategy

- Develop and execute the overall performance marketing strategy aligned with business and revenue objectives.
- Plan monthly and quarterly media spends based on revenue targets, CAC and ROAS objectives.
- Identify opportunities for customer acquisition, retargeting and scaling.

2. Paid Media Management

- Manage and optimize campaigns across Meta, Google Ads, YouTube and other relevant platforms.
- Manage campaign structures across prospecting, retargeting, new customer acquisition and repeat customers.
- Continuously optimize audiences, creatives, placements, bidding strategies and budgets.
- Conduct A/B testing for creatives, audiences, landing pages and campaign strategies.

3. Revenue & Growth

- Drive online revenue and customer acquisition while maintaining targeted ROAS and CAC.
- Identify opportunities to improve conversion rates, AOV and overall marketing efficiency.
- Work closely with the E-commerce and Creative teams to develop campaigns that drive business outcomes.

4. SEO

- Drive SEO strategy to improve organic traffic, search rankings, and revenue.
- Conduct keyword research, on-page optimization, technical SEO, and competitor analysis.
- Optimize product/category pages and content for organic visibility and conversions.




- Track SEO performance and implement initiatives to improve organic growth and acquisition.

5. Analytics & Reporting

- Track and analyze key performance metrics such as:

- ROAS

- CAC/CPA

- Revenue

- Conversion Rate

- AOV

- CTR

- CPC/CPM

- Current Customer Acquisition

- Repeat Purchase Rate
- Prepare regular performance dashboards and provide actionable insights to management.
- Analyze campaign performance and take corrective actions based on data.

6. Creative & Content Collaboration

- Work with the creative/content team to develop high-performing ad creatives, videos and copies.
- Identify winning creative formats and communicate insights to the creative team.
- Develop a structured creative testing framework.

7. Budget Management

- Manage and allocate performance marketing budgets efficiently.
- Monitor daily spends and ensure campaigns remain within approved budgets.
- Scale campaigns based on profitability and business priorities.

8. Cross-functional & Vendor Collaboration

- Collaborate with E-commerce, Brand, Creative, CRM and Product teams to ensure an integrated growth strategy.
- Work very closely with vendors.
- Work with technology/analytics teams to ensure accurate tracking and attribution.
- Stay updated on digital marketing trends, platform changes and emerging acquisition channels.

📌 Performance Marketing & SEO Manager (Bengaluru)
🏢 Aspire Athletic Wear
📍 Bengaluru