Job Summary

- Bentchair is looking for a Performance Marketing professional responsible for planning, executing, and optimizing digital campaigns to generate qualified leads, drive showroom visits, and increase sales.
- The candidate will manage performance campaigns across digital platforms and work closely with the Sales, Business Development, Design, and Creative teams to maximize ROI.

Key Responsibilities
- Develop and execute performance marketing strategies aligned with Bentchair's business and revenue goals.
- Plan, launch, and manage paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other relevant platforms.
- Generate high-quality leads for Bentchair's furniture, interior, hospitality, and project business.
- Manage campaigns for showroom walk-ins, enquiries, project leads, and high-value client acquisition.
- Monitor campaign performance, including CPL, CAC, ROAS, CTR, conversion rate, and lead quality.
- Continuously optimize campaigns based on performance, audience behavior, and lead quality.
- Conduct audience research and create relevant targeting strategies for HNIs, Architects, Interior Designers, Builders, Developers, and other potential clients.
- Develop and test different ad formats, creatives, copies, audiences, and landing pages to improve conversion.




- Work with the creative and social media teams to develop performance-focused ad creatives, videos, reels, and campaigns.
- Set up and monitor conversion tracking, pixels, events, UTM parameters, and campaign attribution.
- Analyze the complete funnel from ad impression → lead → qualified lead → meeting → quotation → sale.
- Coordinate with the BD/Sales team to track lead follow-ups and identify gaps in lead conversion.
- Regularly evaluate lead quality and optimize campaigns accordingly.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Manage and optimize the digital marketing budget to ensure maximum ROI.
- Conduct competitor and market research to identify current opportunities and trends.
- Experiment with new platforms, targeting methods, AI tools, and performance marketing techniques.
- Build remarketing and retargeting campaigns for existing website visitors, leads, and customers.
- Support the launch of new products, collections, stores, and special campaigns through paid marketing.
- Work closely with the team to ensure marketing campaigns are aligned with Bentchair's premium brand positioning.

📌 Performance Marketing Specialist (Delhi)
🏢 Bent Chair
📍 Delhi