We are looking for a highly motivated and data-driven Performance Marketing Specialist to join our agile digital marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms to drive measurable business results. This role requires a strong analytical mindset, creativity, and a deep understanding of performance marketing strategies.

Key Responsibilities

Campaign Strategy and Planning

- Develop and implement performance marketing strategies across platforms like Google Ads, Facebook, Instagram, LinkedIn, and others.
- Conduct competitive analysis and audience research to identify growth opportunities.

Campaign Execution and Optimization:
- Manage end-to-end campaign setup.
- Continuously monitor and optimize campaigns to achieve KPIs, such as ROI, ROAS, CPA, and CTR.
- Test new channels, ad formats, and strategies to improve performance.

Data Analysis and Reporting:
- Track, measure, and analyze performance metrics using tools like Google Analytics, Google Ads, and social media analytics.
- Provide regular performance reports and actionable insights to stakeholders.

Budget Management:




- Allocate and manage advertising budgets efficiently to maximize returns.
- Ensure campaigns stay within budget while achieving target metrics.

Collaboration and Coordination:
- Work closely with content creators, designers, and other marketing team members to produce high-performing ads.
- Collaborate with the sales and product teams to align campaigns with business goals.

Qualifications and Skills
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in performance marketing, preferably in a digital marketing or e-commerce environment.
- Proficiency in tools like Google Ads, Facebook Business Manager, Google Analytics, and other advertising platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Experience with A/B testing and conversion rate optimization (CRO).
- Knowledge of SEO, SEM, and PPC strategies.
- Excellent communication and project management skills.
- Ability to work in a fast-paced, results-oriented environment.

Preferred Qualifications:
- Certification in Google Ads, Facebook Ads, or related areas.
- Experience with marketing automation and CRM tools.

📌 Performance Marketing (Hyderabad)
🏢 ShootOrder® - Digital Marketing Agency
📍 Hyderabad