Performance Marketing Manager

Industry: Digital Marketing Agency

Department: Performance Marketing

Experience: 4–6 Years

Employment Type: Full-Time

Location: Gurgaon

About the Role

We are looking for an experienced and result-oriented Performance Marketing Manager to join our digital marketing agency. The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, campaign strategy, performance optimization, and e-commerce marketing.

The candidate will be responsible for planning, executing, monitoring, and optimizing paid marketing campaigns for multiple brands across different industries, with a strong focus on achieving business and revenue objectives.

Key Responsibilities

- Plan, execute, and manage performance marketing campaigns across Google Ads and Meta Ads.
- Develop paid media strategies based on brand objectives, target audience, budget, and business goals.
- Manage campaigns across Search, Display, Performance Max, YouTube, Shopping, Lead Generation, Remarketing, and Conversion campaigns.
- Create and optimize Meta campaigns including Awareness, Traffic, Engagement, Lead Generation, and Conversion campaigns.
- Monitor campaign performance and optimize CPC, CPM, CTR, CPL, CPA, ROAS, conversions, and overall ROI.
- Conduct keyword research, audience research, competitor analysis, and market research.
- Manage campaign budgets and ensure efficient utilization of advertising spend.
- Analyze campaign data and prepare regular performance reports with actionable insights.
- Identify opportunities to improve campaign performance, reduce acquisition costs, and increase conversions.
- Work closely with the creative, content, SEO, social media, and e-commerce teams to develop high-performing campaigns.




- Provide creative briefs and performance insights to the design and content teams.
- Conduct A/B testing of ad copies, creatives, landing pages, audiences, and campaign strategies.
- Develop remarketing and retargeting strategies to improve customer acquisition and retention.
- Track campaign performance through Google Analytics, Google Tag Manager, Meta Ads Manager, and other relevant analytics tools.

E-Commerce & A+ Content
- Understand e-commerce marketing and customer acquisition strategies.
- Coordinate with e-commerce teams for Amazon and marketplace campaigns.
- Have a positive understanding of Amazon A+ Content and how enhanced product content can support conversions and brand positioning.
- Analyze product listings, creatives, product content, and customer journeys to identify opportunities for improving conversion rates.
- Coordinate with content and creative teams for product listing creatives, A+ Content, banners, and other marketplace assets.
- Understand the relationship between paid advertising, product listings, A+ Content, and overall marketplace performance.

Required Skills
- Strong hands-on knowledge of Google Ads.
- Strong hands-on knowledge of Meta Ads Manager.
- Good understanding of A+ Content and e-commerce marketing.
- Strong analytical and data interpretation skills.
- Understanding of conversion tracking and campaign attribution.




- Knowledge of Google Analytics and Google Tag Manager is preferred.
- Ability to analyze campaign data and take data-driven decisions.
- Strong understanding of digital marketing funnels and customer acquisition.
- Excellent communication and presentation skills.
- Strong problem-solving and strategic thinking abilities.
- Ability to manage multiple brands and campaigns simultaneously.
- Valuable understanding of digital marketing trends and advertising platforms.

Preferred Experience
- Experience working with a Digital Marketing Agency is highly preferred.
- Experience handling multiple brands and different industry segments.
- Experience managing substantial monthly advertising budgets.
- Experience with e-commerce, D2C, lead generation, and conversion-focused campaigns will be an advantage.
- Experience with Amazon/marketplace advertising will be an added advantage.

Key Performance Metrics The candidate will be responsible for improving and achieving:
- ROAS
- ROI
- CPA / CPL
- CAC
- CTR
- CPC
- CPM
- Conversion Rate
- Lead Quality
- Revenue & Sales
- Overall Campaign Performance

What We Are Looking For We are looking for a performance-driven and analytical professional who can take ownership of campaigns from strategy to execution. The ideal candidate should not only know how to operate advertising platforms but should also understand why a campaign is performing well or poorly and what actions need to be taken to improve results.

Experience in a digital marketing agency environment, strong communication skills, and the ability to work with creative and e-commerce teams will be highly valued.

Pay: ₹60,000.00 - ₹80,000.00 per month

Benefits

- Food provided

Work Location: In person

📌 Performance Marketing Manager (Gurugram)
🏢 Hawkmartech
📍 Gurugram