What We Expect From You

- Create and implement a performance marketing strategy to drive acquisition, awareness, traffic, leads and conversions.

- Handle acquisition & remarketing via Google (App Marketing), Facebook, Affiliates, Partnerships, Programmatic etc.

- Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving acquisition and engagement goals.

- Work with data science, product, engineering & business teams to scale the performance of marketing channels.

- Continuously test and refine campaigns through A/B testing, audience segmentation, bidding strategies, and ad placements.

- Explore new performance marketing channels to diversify and scale acquisition efforts.

- Monitor and report campaign performance and key success metrics.

- Maintain and publish dashboards/reports at a channel, cohort, or campaign level.

- Manage ad creative development in collaboration with design and brand teams to ensure campaigns are engaging and high-performing.Role & responsibilities

Must Haves

- 2+ years experience across Performance Marketing, Google & Facebook Ad platform,



Affiliates, MMP (Eg. Appsflyer), or marketing roles with a very good grasp on analytics, customer understanding & content.

- Proven experience in marketing, with a track record of driving growth at scale;

- Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills.

- Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc.

- Ability to think creatively, solve problems, and manage multiple campaigns simultaneously.

- Proven experience in managing and coordinating multi-channel marketing campaigns.

- Ability to thrive in a rapid-paced environment

Nice-to-Haves

- Experience in fintech/lending user acquisition.

- Familiarity with SEO/SEM, influencer partnerships, or retention marketing.

- Advanced skills in automation tools or scripting for campaign management.

📌 Performance Marketing Manager (Mumbai)
🏢 1u0026dwitiya Technologies
📍 Mumbai