Company: G2G Media House

Location: Hyderabad

Employment Type: Full-Time | In-House

Work Mode: Work From Office

Department: Performance Marketing

ABOUT G2G MEDIA HOUSE

G2G Media House is a growth-focused media and marketing agency helping brands build visibility, generate leads, and drive measurable business growth through strategy, content, social media, and performance marketing.

We are looking for a Performance Marketing Manager who can take ownership of paid advertising campaigns, performance strategy, optimisation, reporting, and client results.

This is not a role for someone who simply knows how to run ads.

We are looking for someone who understands why a campaign works, why it fails, and what needs to change.

ROLE OVERVIEW

As a Performance Marketing Manager, you will be responsible for planning, executing, managing, and optimising paid advertising campaigns across platforms including Meta Ads and Google Ads.

You will manage campaign performance, budgets, lead generation, tracking, reporting, testing, and optimisation while working closely with the creative, content, and client servicing teams.

You will be expected to think beyond metrics and understand the connection between advertising, creative, audience, funnel, leads, and business outcomes.

KEY RESPONSIBILITIES1. Campaign Strategy & Planning

- Develop performance marketing strategies based on client objectives.
- Plan campaigns across Meta and Google platforms.
- Define campaign objectives, audiences, budgets, funnels, and KPIs.
- Develop lead-generation and conversion strategies.
- Identify opportunities for scaling successful campaigns.

1. Meta Advertising

- Plan, launch, and manage Meta Ads campaigns.
- Manage Facebook and Instagram campaigns across lead generation, conversions, traffic, engagement, and remarketing.
- Build and optimise audiences, custom audiences, lookalikes, retargeting segments, and exclusions.
- Monitor campaign performance and make data-driven optimisation decisions.
- Conduct creative, audience, copy, and campaign structure testing.

1. Google Ads

- Plan and manage Google Search campaigns.
- Manage Display, YouTube, Performance Max, Shopping, and remarketing campaigns where relevant.
- Conduct keyword research and competitor analysis.
- Optimise bids, search terms, audiences, creatives, landing pages, and campaign structures.
- Identify opportunities to improve conversion volume and efficiency.

1. Performance Optimisation

- Monitor key metrics including CPL, CPA, CAC, CTR, CPC, CPM, conversion rate, ROAS, and lead quality.
- Identify performance issues and implement corrective actions.
- Continuously test new audiences, creatives, offers, messaging, and campaign structures.
- Scale campaigns while maintaining efficiency.
- Pause, restructure, or reallocate budgets when campaigns underperform.

1.



Tracking & Analytics

- Set up and monitor conversion tracking.
- Work with Google Analytics, Google Tag Manager, Meta Pixel, and related tracking systems.
- Ensure campaign data is being captured accurately.
- Identify tracking gaps and coordinate with technical teams when required.
- Analyse funnel performance from ad click to final conversion.

1. Lead Quality & Conversion

- Go beyond lead volume and monitor lead quality.
- Work with clients and internal teams to understand lead-to-sale performance.
- Identify reasons for poor-quality leads.
- Recommend changes to targeting, messaging, offers, landing pages, or campaigns.
- Connect advertising performance with actual business outcomes.

1. Reporting

- Prepare regular performance reports for clients and internal management.
- Clearly communicate campaign performance, insights, challenges, and next steps.
- Track performance against agreed KPIs.
- Present data in a way that clients can understand and act upon.

1. Creative Collaboration

- Work closely with the creative and content teams to develop high-performing ad creatives.
- Provide explicit briefs based on campaign data.
- Identify which hooks, formats, messages, and creatives are performing best.
- Use performance data to guide future creative strategy.

1. Client Management

- Participate in client meetings and performance reviews.
- Explain campaign performance and recommendations clearly.
- Understand client objectives and translate them into measurable marketing goals.
- Proactively identify problems and communicate solutions.
- Build client confidence through transparency, ownership, and results.

1. Research & Continuous Learning

- Stay updated with changes across Meta Ads, Google Ads, analytics, tracking, and performance marketing.
- Research new advertising formats, tools, strategies, and industry trends.
- Study competitor campaigns and market behaviour.
- Continuously improve campaign strategy and execution.

REQUIRED SKILLS
- Strong understanding of Meta Ads Manager.
- Strong understanding of Google Ads.
- Experience with Google Analytics / GA4.
- Understanding of Google Tag Manager and conversion tracking.
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and take action.
- Strong understanding of lead-generation funnels.
- Knowledge of landing-page and conversion optimisation.
- Strong Excel/Google Sheets skills.
- Excellent communication and presentation skills.




- Ability to manage multiple clients and campaigns simultaneously.

EXPERIENCE Experience: 2–4+ years in performance marketing, paid advertising, or a related role.

Agency experience is preferred.

Candidates should have hands-on experience managing real advertising budgets and campaigns, not just theoretical knowledge or certifications.

KEY PERFORMANCE INDICATORS

Your performance will be evaluated based on:

- Campaign performance against agreed KPIs.
- Lead quality and conversion performance.
- CPL / CPA / CAC efficiency.
- ROAS where applicable.
- Campaign scalability.
- Budget management.
- Quality and speed of optimisation.
- Accuracy of reporting and analysis.
- Quality of strategic recommendations.
- Client satisfaction and communication.
- Ability to identify problems before they become major issues.
- Contribution to overall client growth.

WHO WE ARE LOOKING FOR You will be a strong fit if you:
- Think in terms of results, not just activity.
- Are comfortable working with numbers and data.
- Take ownership of campaign performance.
- Don't need to be told every optimisation you need to make.
- Can explain why something is working or not working.
- Are comfortable experimenting and testing.
- Understand that a low CPL does not automatically mean a successful campaign.
- Can work under deadlines and manage multiple priorities.
- Are proactive about learning.
- Take responsibility when things go wrong and focus on fixing them.

WHO SHOULD NOT APPLY This role may not be suitable if you:
- Only know how to “boost posts.”
- Depend entirely on someone else for campaign decisions.
- Are uncomfortable working with numbers.
- Wait for instructions instead of identifying problems yourself.
- Focus on impressions and clicks without understanding business outcomes.
- Have only theoretical knowledge of paid advertising.
- Are unwilling to test, learn, and adapt.

WHAT G2G OFFERS
- Opportunity to work across multiple industries and business categories.
- Exposure to real client campaigns and advertising budgets.
- Collaboration with creative, content, strategy, and business teams.
- Opportunity to take ownership of performance accounts.
- Growth opportunities based on performance and capability.
- A fast-paced environment where ideas and execution are valued.

HOW TO APPLY Interested candidates can share their CV along with details of relevant campaigns/accounts they have managed, including platforms used, approximate budgets handled, and key results achieved.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Paid sick time
- Paid time off
- Work from home

Education:
- Bachelor's (Preferred)

Experience:
- Ad Manager: 3 years (Preferred)

Work Location: Hybrid remote in Hyderguda, Hyderabad, Telangana

📌 Performance Marketing Manager (Hyderguda)
🏢 G2G Media House
📍 Hyderguda