Role -Performance Marketing Manager

Exp - 2+ years

Location - Bangalore

Role Overview The Performance Marketing Manager will own and optimize the brand's digital acquisition strategy across Meta, Google, Amazon, Flipkart, and other performance channels.

This is a high-ownership role requiring:

- Strong analytical thinking
- Expertise in paid media
- Performance optimization
- Budget management
- Data-driven decision making
- Revenue-focused execution

Key Responsibilities
1. Paid Media Management

- Plan, execute, and optimize Meta Ads (Facebook & Instagram)
- Manage Google Ads including Search, Shopping, Display, Performance Max, and YouTube
- Manage marketplace advertising on Amazon and Flipkart
- Allocate budgets to maximize ROAS and profitability

1. Campaign Optimization

- Continuously monitor campaign performance
- Improve CTR, Conversion Rate, ROAS, CAC, and CPA
- Conduct A/B testing for creatives, audiences, and landing pages
- Scale winning campaigns while maintaining efficiency

1. Analytics & Reporting

- Track campaign performance using GA4, Meta Ads Manager, Google Ads, and marketplace dashboards
- Generate daily, weekly, and monthly performance reports
- Analyze customer acquisition costs and marketing ROI
- Present actionable insights to management

1. Marketplace Growth

- Drive sales growth on Amazon and Flipkart
- Optimize advertising strategies for marketplace campaigns




- Collaborate with the e-commerce team on promotions and launches

1. Website & Conversion Optimization

- Improve website conversion rates
- Work with developers and designers to optimize landing pages
- Monitor user journeys and reduce drop-offs
- Recommend improvements based on analytics

1. Creative Strategy

- Collaborate with the creative team to develop high-performing ad creatives
- Test multiple ad formats, hooks, messaging, and offers
- Identify winning creative trends and scale them

1. Budget & Planning

- Manage monthly marketing budgets efficiently
- Forecast spend and revenue
- Maintain target ROAS while scaling campaigns
- Recommend new acquisition opportunities

1. Market Research

- Analyze competitor advertising strategies
- Stay updated on Meta, Google, and marketplace algorithm changes
- Identify emerging digital marketing trends

What We're Looking For

Ideal Candidate

- 3-6 years of experience in Performance Marketing
- Hands-on experience managing large advertising budgets
- Solid knowledge of Meta Ads and Google Ads
- Experience with Amazon Ads and Flipkart Ads
- Excellent analytical and reporting skills
- Comfortable working in a fast-paced startup environment
- Highly data-driven and results-oriented

Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Google Ads Certification (Preferred)
- Meta Blueprint Certification (Preferred)

📌 Performance Marketing Manager (Bengaluru)
🏢 Manpowergroup Services India
📍 Bengaluru