Performance Marketing Manager-

We are looking for an experienced and results-driven Performance Marketing Manager to plan, execute, and optimize digital marketing campaigns focused on lead generation, customer acquisition, conversions, and revenue growth.

Key Responsibilities

- Develop and execute performance marketing strategies across digital channels.
- Plan, launch, and optimize campaigns on Google Ads, Meta Ads, YouTube, and other relevant platforms.
- Manage campaign budgets and ensure efficient allocation of marketing spend.
- Monitor key metrics such as CPL, CPA, ROAS, CTR, conversion rate, and ROI.
- Analyze campaign performance and implement data-driven optimization strategies.
- Conduct A/B testing of creatives, audiences, landing pages, and ad copies.
- Work closely with the creative and content teams to develop high-performing marketing assets.
- Manage lead-generation campaigns and improve lead quality and conversion rates.
- Track customer journeys and identify opportunities to improve campaign performance.
- Prepare weekly and monthly performance reports for management.




- Stay updated on digital advertising trends, platform changes, and emerging marketing technologies.
- Identify new acquisition channels and opportunities for business growth.

Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in Performance Marketing / Digital Marketing preferred.
- Strong hands-on experience with Google Ads and Meta Ads.
- Good understanding of Google Analytics/GA4, conversion tracking, pixels, and reporting tools.
- Strong analytical and problem-solving skills.
- Experience managing marketing budgets and achieving measurable ROI.
- Excellent communication and project-management skills.
- Ability to work in a quick-paced, target-driven environment.

Preferred Skills Google Ads | Meta Ads | GA4 | Lead Generation | Conversion Optimization | ROAS | ROI | CPL | CPA | A/B Testing | Remarketing | Analytics | Digital Strategy

Pay: ₹18,092.28 - ₹22,000.00 per month

Work Location: In person

📌 Performance Marketing Manager (Kozhikode)
🏢 Star World Electronies
📍 Kozhikode