Role: Performance Marketing Executive

Job Type: Full Time

Location: Gurgaon

About Noguilt:

Noguilt is a multi-brand wellness group dedicated to transforming lives through personalized diet, fitness, and lifestyle programs. Alongside its core services, the company operates a growing nutraceutical portfolio offering health-focused products such as teas, chocolates, proteins, GLP-1 capsules, and is expanding into injectable solutions. Backed by a team of qualified doctors , nutritionists, fitness experts, and behavioral coaches, Noguilt combines science-driven approaches with technology and empathetic support to deliver sustainable outcomes.

About the role:

We are looking for a Performance Marketing Executive – Marketplaces & Quick Commerce to drive traffic, revenue and advertising efficiency across Amazon, Flipkart, Blinkit, Zepto, Meta and other digital channels.

Specifically, this role will involve

- Planning, executing and optimising paid campaigns across Amazon, Flipkart, Blinkit and Zepto.
- Managing marketplace campaign formats including Sponsored Products, Sponsored Brands, Sponsored Display, Auto/Manual campaigns, Product Targeting, PLA/PCA and keyword campaigns.
- Conducting keyword research, search-term analysis, bid optimisation, negative targeting and budget allocation.
- Tracking and improving key performance metrics including ROAS, ACOS, TACOS, CPC, CTR, Conversion Rate, Revenue and Orders.
- Analysing campaign performance at SKU/ASIN and keyword level to identify opportunities for scaling and efficiency improvement.
- Driving incremental traffic and demand through Meta Ads, including prospecting,



retargeting, audience testing and creative testing.
- Developing cross-channel performance strategies to improve traffic, conversions and overall revenue.
- Conducting regular campaign, audience, keyword and creative performance analysis.
- Coordinating with creative and internal teams to develop ad assets, messaging and campaign requirements.
- Preparing performance reports with clear insights, learnings and actionable next steps.
- Continuously identifying opportunities to improve campaign efficiency, revenue growth and marketing profitability.

An ideal candidate will have

- 1–2 years of relevant experience in performance marketing, marketplace advertising or digital marketing.
- Mandatory hands-on experience working with a D2C brand.
- Hands-on experience with advertising platforms across Amazon, Flipkart, Blinkit and Zepto.
- Strong understanding of marketplace advertising, bidding, keywords, campaign structures and performance metrics.
- Strong analytical and execution skills with a performance-driven mindset.
- Strong proficiency in Excel / Google Sheets.
- Ability to analyse campaign performance at SKU/ASIN, keyword, audience and creative level.
- Strong understanding of revenue, conversion and advertising efficiency metrics.
- Ability to translate campaign data into actionable optimisation and scaling strategies.
- Strong ownership and ability to execute campaigns independently.

Qualifications

- Graduate from a top-tier university / college.

Pay: ₹600,000.00 - ₹900,000.00 per year

Advantages

- Provident Fund

Work Location: In person

📌 Performance Marketing Executive (Gurugram)
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📍 Gurugram