Responsibilities

- Plan and execute lead-generation campaigns across Google, Meta, LinkedIn and YouTube.
- Generate qualified B2B leads for IT, cloud, cybersecurity and software solutions.
- Manage campaign budgets, keywords, audiences, bidding and remarketing.
- Optimize advertisements, landing pages and lead forms through A/B testing.
- Track leads and coordinate with the sales team through CRM.
- Monitor CPL, conversion rate, CAC, ROAS and campaign-generated revenue.
- Prepare weekly and monthly performance reports.
- Coordinate with content and design teams for campaign creatives.

Requirements
- 1-3 years of experience in performance marketing and lead generation.
- Hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads and GA4.
- Knowledge of CRM, conversion tracking and landing-page optimization.
- Solid analytical, communication and reporting skills.
- B2B technology marketing experience is preferred.

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Performance Marketing Executive – Lead Generation (Kochi)
🏢 GKS INFOTECH
📍 Kochi