09 Sep
|
Rubikssyslabs
|
New Delhi
09 Sep
Rubikssyslabs
New Delhi
Position: Performance Marketing Manager – Google & Meta Ads Industry: D2C / Activewear / Fashion Experience: 3–6 years Location: [Location] Work Mode: Work From Office Employment Type: Full-time About the Role We are looking for a Performance Marketing Manager to drive the growth of a quick-growing D2C Activewear brand. The ideal candidate will have strong hands-on experience in Meta Ads and Google Ads, with a proven track record of scaling e-commerce brands, improving ROAS, and driving profitable customer acquisition.
Key Responsibilities Plan, execute, and scale Meta (Facebook & Instagram) and Google Ads campaigns. Own the performance marketing funnel from customer acquisition to conversion and retention. Develop strategies to increase ROAS, revenue, conversions, and customer LTV.
Manage campaign budgets and optimize spend across platforms based on performance. Conduct audience research, segmentation, and competitor analysis.
Set up and optimize prospecting, retargeting, catalog, DPA, PMax, Shopping, Search, and YouTube campaigns.
Continuously test creatives, ad copies, audiences, offers, landing pages, and campaign structures. Analyze campaign performance and identify opportunities for scaling. Work closely with the creative, e-commerce, content, and product teams to develop high-performing creatives.
Monitor key metrics such as CAC, ROAS, CTR, CPC, CPM, CVR, AOV, and LTV. Prepare weekly/monthly performance reports and provide actionable insights. Track market trends, consumer behavior, and competitor activities within the activewear/fashion space
Pay: ₹13,161.94 - ₹59,638.10 per month
Benefits
- Paid sick time
Work Location: In person
📌 Performance Marketing google & meta ads (New Delhi)
🏢 Rubikssyslabs
📍 New Delhi