Performance Marketing Executive

Location: Mumbai (In office)

Employment Type: Full-time

Experience: 2–4 Years

About Stay Ukiyo

Stay Ukiyo is a luxury vacation rental brand curating premium villas and holiday homes across India’s most sought-after destinations. Our mission is to redefine hospitality by combining exceptional stays, personalized service, and technology to create memorable travel experiences. As we continue to expand, we’re looking for a performance-driven marketer who understands the hospitality industry and is passionate about driving bookings and revenue through digital channels.

Role Overview

We are looking for a Performance Marketing Executive to lead our customer acquisition efforts across paid digital channels. You will be responsible for planning, executing, optimizing, and scaling campaigns that drive qualified leads and direct bookings while maximizing return on ad spend.

This role is ideal for someone who understands consumer travel behavior, booking funnels, seasonality, and hospitality marketing. You will work directly with the founders and collaborate closely with the sales, reservations, design, and content teams to accelerate Stay Ukiyo’s growth.

Key Responsibilities

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, Display, and other performance channels.

Drive direct villa bookings while reducing dependency on OTAs.

Manage monthly advertising budgets and maximize ROAS, occupancy, and booking revenue.

Develop acquisition strategies for weekend getaways, holiday seasons, long weekends, corporate retreats, celebrations, and destination travel.

Launch remarketing campaigns targeting website visitors, abandoned enquiries, and previous guests.





Create audience segmentation strategies based on traveller personas, destinations, and booking behaviour.

Continuously optimize campaigns through A/B testing of creatives, audiences, bidding strategies, and landing pages.

Monitor campaign performance across the complete booking funnel, from click to confirmed reservation.

Collaborate with the reservations and sales teams to improve lead quality and booking conversion rates.

Coordinate with designers and content creators to develop high-converting ad creatives and landing pages.

Analyze competitor campaigns, travel trends, destination demand, and seasonal opportunities.

Prepare weekly and monthly reports with actionable insights and growth recommendations.

Track campaign performance using Google Analytics, Meta Pixel, Google Tag Manager, and reporting dashboards.

Required Skills & Qualifications

2–4 years of experience in Performance Marketing, preferably in hospitality, travel, vacation rentals, hotels, resorts, OTAs, or tourism.

Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, and Meta Pixel.

Strong understanding of booking funnels, customer acquisition, and conversion optimization.

Experience managing campaigns focused on bookings, revenue, or lead generation.

Knowledge of attribution models,



conversion tracking, audience targeting, and remarketing.

Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.

Proficiency in Excel or Google Sheets for reporting and analysis.

Excellent communication and collaboration skills.

Ability to work in a fast-paced startup environment with ownership and accountability.

Preferred Qualifications

Experience working with luxury hospitality brands, hotels, villas, resorts, or travel companies.

Familiarity with OTA platforms such as Airbnb, Booking.com, Agoda, and MakeMyTrip.

Understanding of seasonal demand, occupancy management, and hospitality revenue strategies.

Experience with CRM, WhatsApp marketing, email automation, and customer retention campaigns.

Knowledge of Looker Studio or similar reporting tools.

Familiarity with AI tools for creative generation and campaign optimization.

Success Metrics (KPIs)

Direct Booking Growth

Return on Ad Spend (ROAS)

Customer Acquisition Cost (CAC)

Cost Per Booking

Qualified Lead Volume

Occupancy Growth

Revenue Generated Through Paid Campaigns

Booking Conversion Rate

Website Conversion Rate

Customer Lifetime Value (LTV)

Why Join Stay Ukiyo?

Work directly with the founders and play a key role in scaling one of India’s growing luxury vacation rental brands.

Own high-impact marketing campaigns with measurable business outcomes.

Opportunity to experiment, innovate, and build performance marketing from the ground up.

Fast-paced environment with significant learning and career growth.

- Competitive compensation and performance-based incentives.

📌 Performance Marketing Executive (Mumbai)
🏢 Stay Ukiyo
📍 Mumbai