Department: Marketing / Digital Marketing

Designation: Performance Marketing Executive

Experience: 13 Years

Location: Noida

Industry: Fashion / Retail / E-commerce

Employment Type: Full time

Reporting To: Head – Marketing / Digital Marketing Head

About the Role

We are looking for a Performance Marketing Executive – Meta Ads who will be responsible for planning, executing, monitoring and optimizing paid campaigns across Meta (Facebook & Instagram) to drive website traffic, customer acquisition, conversions and revenue.

The ideal candidate should have strong hands-on experience in Meta Ads Manager, campaign optimization, audience targeting, retargeting, creative testing and performance analysis, preferably within the fashion, retail or e-commerce industry.

Key Responsibilities

1. Meta Ads Management

- Plan, launch and manage Facebook & Instagram advertising campaigns.
- Manage campaigns across Awareness, Traffic, Engagement, Leads, Sales/Conversions and Catalogue Sales objectives.
- Set up and optimize campaigns based on business and revenue objectives.
- Manage campaign budgets and ensure efficient utilization of advertising spends.
- Monitor campaigns on a daily basis and take corrective actions wherever required.

1. Performance & Optimization

- Track and optimize key performance metrics including:

- ROAS

- ROI

- CAC/CPA

- CTR

- CPC

- CPM

- Conversion Rate

- Revenue

- AOV
- Identify underperforming campaigns, ad sets and creatives and optimize them accordingly.
- Conduct A/B testing of audiences, creatives, copies, offers and campaign structures.
- Scale high-performing campaigns while controlling acquisition costs.

1. Audience & • Retargeting

- Develop and manage relevant audience segments for different customer stages.
- Create and optimize Custom Audiences and Lookalike Audiences.




- Manage retargeting campaigns for website visitors, product viewers, cart abandoners and previous customers.
- Develop strategies for customer acquisition, remarketing and repeat purchases.

1. Creative & • Content Coordination

- Work closely with the Creative, Social Media and E-commerce teams to develop performance-oriented ad creatives.
- Identify winning creative formats, hooks, messaging and product presentations.
- Provide regular feedback to the creative team based on campaign performance.
- Test static creatives, carousels, reels/videos and catalogue ads.

1. Tracking & • Analytics

- Ensure proper campaign tracking and measurement.
- Work with Meta Pixel, Conversions API, UTM tracking and website analytics.
- Analyze customer journeys and campaign performance.

- Prepare daily/weekly/monthly performance reports.
- Share actionable insights and recommendations with the reporting manager.

1. Budget Management

- Monitor daily and monthly advertising spends.

- Ensure campaigns remain within approved budgets.
- Optimize spend allocation across campaigns, audiences and products based on performance.
- Support forecasting of spends, conversions and revenue.

1. Competitor & • Market Analysis

- Monitor competitor advertising activities, offers, creatives and communication.
- Stay updated with the latest Meta Ads features, trends and best practices.
- Identify new opportunities for customer acquisition and campaign growth.

Ideal Candidate The ideal candidate is data-driven, commercially focused and highly performance-oriented, with the ability to understand not just clicks and impressions but how paid advertising contributes to actual sales and profitability. They should be comfortable working in a fast-paced fashion/e-commerce environment and should have a strong test analyze optimize scale mindset.

📌 Performance Marketing Executive (Noida)
🏢 Lakshita Fashions
📍 Noida