Job DescriptionCompany: Khaitan India Ltd. Location: Howrah / Hooghly / Medinipur (Base: Howrah / Serampore / Kharagpur) Industry: Ceiling Fans, Home Appliances (SDA) & LED Lighting Experience Required: 14 to 16 Years Employment Type: Full time Role Overview Khaitan India Ltd. is seeking a high-performing, seasoned Area Sales Manager (ASM) to take charge of market expansion, revenue growth, and channel management across the high-potential belt of Howrah, Hooghly, and East/West Medinipur . Mandatory Requirement: This position is strictly open to sales leaders with 14–16 years of core experience in Ceiling Fans, Home Appliances, and LED Lighting . Candidates must carry an established distributor/dealer network and deep domain familiarity within these specific product lines. The incumbent will lead primary and secondary sales operations, drive retailer beat discipline, onboard high-performing distributors, and aggressively scale counter-share across both urban hubs and semi-urban/rural clusters. Key Responsibilities Target & Revenue Achievement:



Plan and drive territory sales strategies to consistently meet and surpass monthly, quarterly, and annual targets (value and volume) across fans, small domestic appliances, and LED lighting. Distribution Footprint Expansion: Scout, appoint, and manage distributors, wholesalers, and retail counters across major nodes (Howrah, Bally, Serampore, Chinsurah, Tarakeswar, Kharagpur, Midnapore town, Haldia, Contai, etc.). Secondary Sales & Beat Governance: Enforce strict Permanent Journey Plans (PJP) and market-visit discipline among field sales executives/officers to maximize counter extraction and ensure high stock turnover. Commercial Hygiene & Credit Control: Oversee timely collection of outstanding dues, monitor distributor credit lines, ensure account reconciliations, and maintain sustainable distributor ROI. Trade Engagement & Visibility: Execute aggressive trade schemes, seasonal booking offers, retail display branding, and loc

📌 Area Sales Manager (Kolkata)
🏢 KHAITAN INDIA
📍 Kolkata