Offline Marketing Manager

About us

We're one of India's fastest-growing D2C menswear brands, built around a simple obsession: the perfect pair of pants. What started with custom-fit bottomwear has grown into a full modern menswear label which is fit-first, comfort-obsessed and is now live across 20+stores and a fastscaling online business. Our retail footprint is growing fast, and we want someone who can make every store a destination.

The role:

We're looking for an Offline Marketing Manager to own marketing across our entire retail network. Your mandate is simple to state and hard to do well: keep footfall healthy across every store. You'll build the offline marketing strategy, drive BTL and ATL activations, and turn our outlets into places people seek out working across mall and high-street locations and leading execution end to end.

What you'll do

● Own the offline marketing strategy across all retail outlets — mall and high-street

● Drive footfall and store performance through BTL and ATL activations, events, and campaigns





● Plan and manage the offline marketing calendar and budget across locations

● Lead store-level activations from concept to on-ground execution

● Build and manage relationships with malls, high-street partners, agencies, and vendors

● Partner with retail, VM, and creative teams to roll out campaigns in-store

● Track footfall, activation ROI, and campaign impact to sharpen the playbook over time

What we're looking for

● 5+ years in offline/retail marketing, with hands-on BTL and ATL experience

● Proven track record of driving footfall and executing retail activations at scale

● Experience owning offline marketing budgets and managing agencies or vendors

● Bonus if you've worked with apparel or fashion brands that are big on retail

● Strong on strategy and execution — someone who can plan the calendar and make it happen on the ground

Full time · Mumbai · On-site

📌 Offline Marketing Manager (Mumbai)
🏢 The Pant Project
📍 Mumbai