Build Adira Beyond Digital

Adira is on a mission to make better innerwear accessible to women across every stage of life. From girls and teenagers to mothers, plus-size women, and seniors, we design products around real-life needs that are often ignored by the mainstream market.

As a pioneer in women's intimate wear innovation, Adira holds a patent for its period panty and has built a strong customer base through D2C and marketplaces. We are now entering an exciting next phase: taking Adira beyond online channels and building a strong offline and institutional presence across India and international markets.

This role is for someone who wants to build a new business channel from the ground up—not simply manage an existing sales territory.

About the Role:

We are looking for an experienced Offline Expansion & Institutional Sales Manager to build Adira's offline distribution, institutional sales, B2B, and international B2B markets

You will be responsible for identifying and opening new opportunities across hospitals, schools, colleges, old-age homes, NGOs, corporates, institutions, specialty retailers, distributors, and other relevant organizations, while also exploring international order opportunities through structured outbound sales.

A major part of this role will involve cold calling, cold emailing, prospecting, networking, business development, and relationship building to create a strong pipeline and convert opportunities into recurring business.

What You'll Own:

- Build and execute Adira's offline expansion and institutional sales strategy.
- Identify and develop new B2B and institutional opportunities across India and selected international markets.
- Generate leads through cold calling, cold emailing, LinkedIn outreach, networking, referrals, databases, exhibitions, and industry contacts.
- Develop institutional relationships with hospitals, schools, colleges, old-age homes, NGOs, corporates, healthcare organizations, and other relevant institutions.




- Identify opportunities for Large-Volume procurement of Adira products for institutional and organizational requirements.
- Develop relationships with retail outlets, specialty stores, distributors, and regional retail partners.
- Identify and onboard suitable offline distribution and retail partners.
- Build international B2B opportunities and generate Large-Volume order enquiries from global markets.
- Own the complete sales cycle—from prospecting and first contact to negotiation, order closure, fulfilment coordination, and repeat business.
- Prepare proposals, quotations, presentations, product introductions, and commercial offers for institutional and B2B customers.
- Understand customer requirements and work with internal teams to recommend the right products, sizes, quantities, pricing, and commercial structures.
- Build a strong pipeline and maintain accurate records of prospects, opportunities, follow-ups, and closures.
- Develop long-term relationships with key accounts and identify opportunities for recurring orders.
- Track market feedback and identify new categories, customer segments, and geographic opportunities for Adira.
- Represent Adira at exhibitions, trade events, industry forums, and relevant business networking platforms.
- Work closely with Product, Marketing, Operations, Finance, and Customer Experience teams to ensure smooth execution of institutional and offline orders.

What We're Looking For: We're looking for someone who is hungry to build, confident in approaching strangers, persistent with follow-ups, and comfortable creating opportunities rather than waiting for them.

You should have:

- 5–8 years of experience in B2B Sales, Institutional Sales, Business Development, Offline Expansion, Distribution,



or Key Account Management.
- Strong experience in cold calling, cold emailing, outbound prospecting, and lead generation.
- Proven experience opening new accounts and building business from a cold pipeline.
- Experience selling to institutions, hospitals, schools, NGOs, corporates, retailers, distributors, or similar organizations.
- Experience handling Large-Volume orders and commercial negotiations.
- International B2B sales or export business development experience is a strong advantage.
- Strong understanding of CRM, sales pipelines, lead tracking, and follow-up processes.
- Excellent negotiation, presentation, communication, and relationship-building skills.
- High resilience, ownership, and ability to work independently.
- A robust commercial mindset with a clear focus on revenue generation.

Why This Role Is Exciting: This is an opportunity to be one of the people building Adira's next growth engine.

You won't be inheriting a mature offline business. You'll be creating it.

You'll have the opportunity to take an Indian women's intimate wear brand into institutions, retail networks, communities, and international markets, while helping solve real problems for women who are often underserved by traditional retail.

For someone who loves sales, networking, deal-making, opening doors, and building something from zero to one, this role offers enormous ownership and visibility.

Key Success Measures:

- New Institutional Accounts Acquired
- New Retail/Distribution Partners Onboarded
- Monthly B2B / Institutional Revenue
- Offline Revenue Growth
- International Order Revenue
- Qualified Leads Generated
- Lead-to-Order Conversion Rate
- Average Order Value
- Repeat Institutional Order Rate
- Sales Pipeline Value
- New Markets / Geographies Opened
- Customer Acquisition Cost for Offline Channels
- Sales Cycle / Closure TAT
- Monthly Target Achievement

Pay: ₹65,000.00 - ₹75,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Offline Expansion & Institutional Sales Manager (Bengaluru)
🏢 Yashram Lifestyle Brand
📍 Bengaluru