Key Responsibilities

1. Event Creation Commercial Ownership Conceptualize and launch sports tournaments, leagues, and live events from ideation to execution

Own end-to-end event planning, including venue finalization, teams, logistics,

vendors, and partners

Take full accountability for PL, revenue realization, and commercial closure

2. Federation Stakeholder Management Lead direct engagement with sports federations and governing bodies (BCCI,

Hockey India, Wrestling Federation, Athletics, State Associations, etc.)

Secure approvals, sanctions, contracts, and compliance clearances

Negotiate rights, fees, and long-term partnerships with federations and promoters

3. Sales Revenue Generation (On-Ground Focus) Drive revenue through event sponsorships, brand partnerships, on-ground branding, experiential activations, and licensing

Personally close large, complex sponsorship deals with national and regional brands

Ensure complete monetization of events, not just pipeline generation

4.



Pan-India Execution Lead multi-city and multi-state events across India

Coordinate cross-functional teams (operations, marketing, finance, creative, agencies)

for flawless delivery

Manage high-pressure timelines and live-event execution

5. Team Leadership Build and lead national and regional sales execution teams

Set KPIs, revenue targets, and accountability frameworks

Create a performance-driven, execution-first culture

Must-Have Experience Qualifications12-18 years of experience in sports events, live events, experiential marketing, or entertainment Proven track record of building and monetizing sports events from scratch

Direct experience working with sports federations and regulatory bodies

Robust exposure to on-ground sponsorship sales and event commercialization

Full ownership of event execution + revenue closure

MBA or equivalent qualification (preferred)

📌 National Sales Head – Sports & Live Events (Noida)
🏢 Avant Garde
📍 Noida