Objective:
- Drive go-to-market strategies for Switches & Switchgear products.
- Build and execute marketing plans that align with business goals and support product sales growth.

Roles & Responsibilities.
- Develop product positioning and messaging that differentiates our products in the market.
- Work with design, R&D;, and sales teams to define marketing strategies for new product launches.
- Conduct market research and competitive analysis to identify trends, opportunities, and customer needs.
- Create sales tools, product brochures, presentations, and technical literature.
- Define pricing strategies and monitor market dynamics to ensure competitive positioning.
- Support the sales team with training, demos, and customer engagement tools.
- Plan and execute promotional campaigns, trade shows, and digital marketing initiatives.




- Collaborate with the Digital/Marcom team to enhance online presence and lead generation.
- Monitor and report on the effectiveness of marketing programs and ROI.
- Gather and analyze customer feedback to influence product improvements and innovation.

Experience & Qualification.
- 13+ years of experience in product marketing, preferably in electrical or switchgear industries.
- Bachelors/Masters degree in Marketing, Electrical Engineering, or related field.
- Solid understanding of B2B/ and 0B2C marketing and customer-centric messaging.
- Familiarity with switchgear/switch product segments and market dynamics.
- Proficiency in marketing tools (CRM, analytics, campaign management).

📌 Product Manager (Ahmedabad)
🏢 Torrent Power
📍 Ahmedabad