About The Role

We are looking for a Video-First Designer who thinks beyond traditional editing and brings together design, motion, storytelling, visual craft and emerging AI tools to create high-quality video content for the brand.

The role sits at the intersection of Graphic Design, Motion Design, Video Editing and AI-powered content creation. You should be comfortable taking a creative idea from a static visual or rough brief and turning it into an engaging video—from concept and visualization to animation, editing, sound and final delivery.

You will work closely with the Creative, CGI Content and Brand Marketing teams to create video-first communication across social, digital, campaigns, product storytelling, retail and brand communication.

Key Responsibilities

Video & Motion Design

- Create engaging video content across digital campaigns, social media, product communication and brand initiatives consistent with the brand's visual identity.
- Translate creative concepts and static design systems into dynamic, motion-led experiences.
- Design and animate typography, graphics, transitions, product visuals and brand assets.
- Develop short-form content optimized for platforms such as Instagram, YouTube and other digital formats.
- Work across multiple aspect ratios and formats including 9:16, 1:1, 4:5 and 16:9.

Editing & Post-Production
- Own video editing from raw footage to final output using Adobe Premiere Pro.
- Build sophisticated motion graphics and animations using Adobe After Effects.
- Handle basic compositing, colour correction, sound design and audio synchronisation.
- Work with footage, photography, CGI,



stock, typography, graphic assets and generated content to create cohesive films.
- Maintain strong attention to pacing, transitions, visual hierarchy and storytelling.

AI & Generative Content
- Actively integrate AI tools into the creative and production workflow rather than treating AI as an experimental add-on.
- Explore and use AI-powered tools for video generation, image generation, animation, visual development, editing, enhancement, voice/audio and creative exploration.
- Generate and refine AI-assisted video sequences while maintaining creative control and brand consistency.
- Rapidly prototype visual ideas, treatments and storyboards using emerging AI tools.
- Stay updated with evolving AI video and creative technologies and identify opportunities to make the team's workflow faster and more effective.
- Combine traditional design, motion and editing skills with AI-generated assets to create production-ready content.

Creative Collaboration

- Work closely with designers, creative leads, copywriters, marketing and CGI teams to develop campaign and content ideas.
- Participate in creative ideation, moodboarding, storyboarding and visual development.
- Bring a strong understanding of composition, typography,



colour, visual hierarchy and brand salience into video.
- Take ownership of projects while being receptive to creative direction and feedback.
- Help establish and evolve motion and video best practices within the in-house creative team.

What We're Looking For

- 3–5 years of relevant experience in video design, motion design, digital design, advertising, content creation or a related creative field.
- Strong command of Adobe After Effects and Premiere Pro.
- Strong understanding of motion principles, timing, transitions, typography and visual storytelling.
- Good graphic design fundamentals—you should be able to design, not just edit.
- Experience creating content specifically for digital and social-first platforms.
- Comfortable working with multiple source formats including live-action footage, CGI, photography, illustrations and graphic assets.
- Demonstrated experience using AI tools & workflows for creative production and video generation, learn and adapt quickly as AI and creative technologies evolve.
- Familiarity with tools such as Runway, Kling, Veo, Midjourney, Firefly, ChatGPT or equivalent emerging creative AI platforms.
- Basic knowledge of sound design and audio editing, 3D / CGI workflows and understanding of colour grading.
- Solid eye for detail and a high bar for visual quality and ability to manage multiple projects and work within deadlines.
- Experience creating product films, launch videos, digital campaigns or social content for consumer, lifestyle, retail or D2C brands.

📌 Motion Graphic Designer (Mumbai)
🏢 The Sleep
📍 Mumbai