Company Description Subyarth Craft Private Limited is a global e-commerce brand recognized for its premium crystal urns and a diverse range of distinctive, finely crafted products. With a strong presence on Amazon across the USA, UK, Canada, Australia, and other international marketplaces, the company focuses on delivering exceptional quality and artistry.

Subyarth

Craft combines traditional craftsmanship with contemporary design to create meaningful products that reflect personal stories and special moments. Its carefully curated categories include urns, keepsakes, and other elegant items that appeal to a discerning international clientele. The company values long-term relationships with customers and is committed to continuous innovation and design excellence.

Role Description The Meta Ad Executive (D2C) will manage and optimize performance marketing campaigns across Meta platforms (Facebook, Instagram) to drive direct-to-consumer sales for Subyarth Craft’s product lines. This full-time, on-site role based in Noida involves planning and executing ad strategies, setting up and monitoring campaigns, and performing daily analysis of key performance metrics such as ROAS, CTR, CPC, and conversion rates.

The role includes audience research, creative briefing, A/B testing of ad copies and creatives, budget allocation and bid optimization, and coordination with design and product teams to ensure accurate and compelling representations of products.

The Meta Ad

Executive will prepare regular performance reports, suggest data-driven improvements,



stay updated on platform policies and best practices, and contribute to scaling D2C revenue in alignment with brand and business goals.

Qualifications

- Proficiency in Meta Ads Manager, including campaign setup, audience targeting, pixel implementation, and event tracking for D2C e-commerce brands.
- Strong analytical skills for interpreting performance data, optimizing budgets, and improving ROAS and conversion rates using tools such as Google Analytics or similar platforms.
- Experience in performance marketing and digital advertising, with an understanding of funnel strategies, remarketing, lookalike audiences, and A/B testing of creatives and ad copy.
- Ability to collaborate effectively with creative, product, and operations teams, providing clear briefs and feedback to align ads with brand positioning and product features.
- Solid written and verbal communication skills, with the ability to present campaign insights, reports, and actionable recommendations to stakeholders.
- Prior experience in e-commerce or D2C marketing, preferably in consumer products or lifestyle categories; experience with Amazon or other marketplaces is an advantage.
- Comfort working in a quick-paced, data-driven environment, with strong organizational skills and attention to detail for managing multiple campaigns simultaneously.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital performance marketing.

📌 Meta ad ExecutiveC) (Noida)
🏢 Subyarth Craft
📍 Noida