Company Name: VARITE India Private Limited

About The Client

Client is a global technology solution and services leader providing business-friendly solutions, that enable future-readiness for clients. We seamlessly bring together digital expertise, strong industry-specific alliances, and deep domain expertise from ITC Group businesses. Our solutions and services are focused on Banking and financial Services, Healthcare, Manufacturing, Consumer Goods, Travel and Hospitality.

ITC Infotech is a wholly-owned subsidiary of ITC Ltd, one of India’s most admired companies.

Essential Job Functions:

- Serve as a Subject Matter Expert (SME) in web technologies, with hands-on experience designing and delivering:

- Corporate and consumer-facing websites

- Campaign and landing pages

- Consumer journeys through WhatsApp

- Value exchange platforms such as Coke Studio, Letsboing, and similar digital experiences

- Provide expertise in designing, implementing, and operating enterprise web and digital platforms.

- Work with Adobe Experience Cloud technologies, including:

- Adobe Experience Manager (AEM)

- Adobe Experience Delivery Services (EDS)

- Adobe Dynamic Media

- Adobe Analytics

- Adobe Target

- Leverage knowledge of Adobe platforms to support digital experience, personalization, content management, analytics, and campaign initiatives.

- Develop a strong understanding of the Martech and Adtech ecosystem and its impact on digital marketing strategies.

- Understand enterprise and Martech architecture and provide technical expertise across system design, implementation, integration, and operations.

- Work with direct marketing platforms such as MoEngage and similar customer engagement platforms.

- Integrate and manage walled-garden ecosystems such as Google and Meta.

- Understand marketing technology architecture, customer data flows, campaign management, personalization, and digital analytics.

- Partner closely with Brand Managers, Digital Marketing Managers, Product teams, and other business stakeholders.

- Translate business requirements into technology solutions, use cases, technical approaches, TCO, and value frameworks.

- Program-manage key business outcomes and deliver IT initiatives across Martech, digital platforms, and AI.

- Define program plans, milestones, dependencies, risks, and delivery priorities for Martech and AI initiatives.

- Manage IT vendors, system integrators (SIs), and technology partners to deliver initiatives with agility while maintaining security, quality, and cost objectives.





- Establish governance mechanisms to track vendor performance, delivery commitments, risks, and commercial outcomes.

- Develop and maintain technology roadmaps for applications and platforms under management.

- Align application roadmaps with business priorities, enterprise architecture, technology strategy, and future scalability requirements.

- Ensure compliance with enterprise policies, security standards, architecture guidelines, and regulatory requirements.

- Drive compliance activities, audits, remediation plans, and governance reviews across managed platforms.

- Establish systems, processes, operational procedures, and governance frameworks to ensure smooth and reliable platform operations.

- Identify operational gaps and drive continuous improvement across applications, platforms, and support processes.

- Build frameworks and adoption strategies for integrating AI capabilities into managed business and technology areas.

- Identify suitable AI use cases across Martech, digital marketing, consumer engagement, analytics, and personalization.

- Drive experimentation, adoption, and scaling of AI solutions while ensuring appropriate governance, security, and business value.

- Promote reusable architecture patterns, technology standards, and best practices across digital and Martech initiatives.

Qualifications

- 6–10 years of experience in Martech architecture, digital platform integration, marketing technology engineering, or related technology roles.

- Strong experience with Adobe Experience Cloud platforms and digital experience technologies.

- Hands-on or strong working knowledge of Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, Dynamic Media, and EDS is preferred.

- Strong experience with eCommerce ecosystems such as:

- Shopify

- Magento

- Salesforce Commerce Cloud

- Solid understanding of API integrations, enterprise integration patterns, data flows, and system architecture.

- Strong understanding of Customer Data Platforms (CDPs), marketing automation platforms, and customer engagement technologies.

- Experience working with Martech and Adtech ecosystems, including direct marketing platforms and walled-garden platforms.





- Experience with platforms such as MoEngage, Google, and Meta is preferred.

- Strong understanding of digital marketing, consumer journeys, personalization, campaign management, analytics, and customer engagement.

- Experience managing cross-functional teams across marketing, engineering, product, architecture, and business functions.

- Strong stakeholder management and communication skills, with experience partnering with Brand Managers, Digital Marketing Managers, and business leaders.

- Experience managing technology vendors, system integrators, and external partners.

- Strong program management experience with the ability to manage multiple initiatives, dependencies, risks, and business outcomes.

- Experience developing technology roadmaps and driving application modernization initiatives.

- Strong understanding of technology governance, security, compliance, audit, and operational processes.

- Experience identifying and implementing AI use cases within Martech, digital, or business environments is preferred.

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit Jobs In India – VARITE.

Unlock Rewards: Refer Candidates and Earn.

If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE.

Experience Level Bonus Referral:

0-2 years

INR 5,000

2-6 years

INR 7,500

6+ years

INR 10,000

About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.

Equal Opportunity Employer:

VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.

📌 Martech Architect (Bengaluru)
🏢 VARITE
📍 Bengaluru