Marketplace Supply & Demand Analyst

We are looking for a data-driven Marketplace Supply & Demand Analyst to optimize the performance, pricing efficiency, and asset utilization of the Green Smart Mobility platform. Sitting at the intersection of operations, finance, and growth, you will design pricing strategies, structure promotional incentives, and model Customer Lifetime Value (CLTV) to ensure our supply (vehicles/drivers/stations) perfectly balances with passenger and corporate demand.

Key Responsibilities

1. Dynamic Pricing & Margin Optimization

- Design and execute rule-based and algorithmic pricing strategies to maximize revenue while maintaining high conversion rates.
- Evaluate price elasticity across different geographic routes, customer segments, and peak/off-peak hours.
- Balance discount structures and promotional campaigns to ensure high gross margins without diluting brand value.

2. Supply-Demand Equilibrium & Utilization

- Monitor real-time and predictive supply-demand balances across service regions to prevent vehicle deficits or low asset utilization.
- Design conditional incentive programs (e.g., driver bonuses, peak-hour incentives, corporate booking discounts) to shape demand patterns.
- Collaborate with fleet operations to ensure optimal asset deployment based on historical sales velocity and seasonal trends.

3. Growth Analytics & CLTV Modeling

- Build and own cohort analysis models to track Customer Lifetime Value (CLTV) against Customer Acquisition Cost (CAC).
- Segment customer profiles (B2C passengers, B2B corporate clients) to deploy highly targeted re-engagement incentives.
- Analyze promotion and markdown efficiency to shift budgets away from low-margin acquisition toward high-retention cohorts.

4. Data Engineering & Insights





- Query raw databases using SQL to extract, clean, and analyze complex marketplace datasets.
- Build and maintain automated dashboards in Power BI or Tableau to track daily tracking metrics (GMV, fulfillment rates, driver utilization).
- Present data-driven strategic recommendations to leadership regarding market expansion and capacity planning.

Key Metrics (Success Indicators)

- Marketplace Equilibrium: Asset/Driver Utilization Rate & Unfulfilled Demand/Fulfillment Rate.
- Financial Performance: Gross Margin %, Average Order Value (AOV), and Promotional ROI.
- Unit Economics: CLTV-to-CAC Ratio & Repeat Booking/Retention Rate.

RequirementsMust Have:

- 3-6 years of experience as a data analyst, category analyst, or marketplace strategist within a mobility, hyper-local delivery, logistics, or ride-hailing ecosystem.
- Advanced proficiency in SQL for data extraction and Excel for financial/statistical modeling.
- Hands-on experience building production-grade dashboards in Power BI or Tableau.
- Deep understanding of marketplace economics, including price elasticity, customer retention cohorts, and incentive structures.

Valuable to Have:

- Exposure to EV (Electric Vehicle) ecosystems, fleet management platforms, or smart city transit models.
- Foundational knowledge of Python or R for advanced predictive data modeling.

What We Are Looking For

- Data-First Mindset: You look past surface-level vanity metrics (like raw GMV) to optimize bottom-line unit economics.
- Thrives in Real-Time Dynamics: You understand that unlike retail inventory, a mobility seat or vehicle is a perishable asset that requires real-time optimization.
- High Ownership: Comfortable operating in ambiguity and deploying live structural adjustments on an active network.

📌 Marketplace Specialist (Supply & Demand Analysis) (Gurugram)
🏢 Green Sm
📍 Gurugram