About The Opportunity A fast-scaling DTC (Direct-to-Consumer) fashion brand in the premium casualwear segment, we blend storytelling, digital-first marketing, and community-driven PR to build cult-like brand loyalty across India and global markets. Our campaigns drive viral engagement, influencer-led product adoption, and media buzz — all while staying rooted in sustainable, stylish aesthetics. We’re looking for a savvy Marketing &

- PR Manager to own our voice, visibility, and growth narrative — remotely, with full autonomy.

Role &

- Responsibilities

- Own end-to-end marketing campaigns across digital (SEO, Meta, Instagram, TikTok) and traditional channels, driving traffic, conversions, and brand recall.
- Build and execute PR strategies: pitch to fashion editors, secure features in top-tier publications (Vogue, GQ, Elle), and manage influencer & ambassador partnerships.
- Develop compelling brand narratives, press releases, media kits, and talking points that position Vilasitawear as a cultural leader in conscious fashion.
- Track campaign performance using Google Analytics, UTM tracking, and social insights; report ROI, optimize spend,



and refine targeting monthly.
- Collaborate with product and creative teams to launch current collections with integrated marketing calendars and buzz-building tactics.
- Manage crisis comms, brand sentiment, and media follow-ups — turning feedback into opportunities for brand reinforcement.

Skills &

- Qualifications

Must-Have

- Meta Ads Manager
- Google Analytics
- Press outreach
- Influencer marketing
- Media pitching
- Content calendars
- SEO basics
- Canva or Adobe Creative Suite

Preferred

- Experience in fashion or lifestyle DTC brands
- familiarity with PR distribution tools (e.g., Newswire, PRList)
- Basic knowledge of Shopify analytics or Klaviyo

Benefits &

- Culture Highlights

- 100% remote work with flexible hours — build your schedule around peak productivity.
- Unlimited PTO + quarterly brand credits to wear and showcase our latest drops.
- Direct access to founders + creative freedom to test bold campaigns and own outcomes.

Skills: strategic public relations planning,campaigns,public relations

📌 Marketing & PR Manager (Remote) (India)
🏢 Pashet
📍 India