Job Title: Marketing Lead – Individual Contributor

Location: [Insert LocationDelhi/Bengaluru] | Department: Marketing

Reporting To: VP – Sales & Marketing

Type: Full-Time | Experience Level: 6–10 years

About Xencia Technology Solutions

Xencia Technology Solutions is a leading IT services and cloud solutions company, specializing in digital transformation, Microsoft Cloud services, managed IT, and cybersecurity. We empower organizations to innovate and scale through world-class technology solutions and strategic partnerships.

Role Overview

We are looking for a hands-on Marketing Lead who will take full ownership of the company’s marketing strategy and execution. This is a strategic and executional role for a strong individual contributor with a 360-degree understanding of digital marketing, branding, content, events, and lead generation.

Key Responsibilities

Marketing Strategy & Planning

- Develop and execute the annual marketing plan aligned with business goals and sales targets.
- Own brand positioning and ensure consistency across all channels.

Digital Marketing

- Manage and optimize SEO, SEM, paid campaigns (LinkedIn, Google Ads), email marketing, and analytics tools.
- Drive traffic and engagement across web and social media platforms.

Content Marketing

- Create compelling content for blogs, case studies, whitepapers, product sheets, landing pages, and sales enablement.
- Coordinate content calendar and oversee content quality and publishing.

Lead Generation & Nurturing

- Design and implement targeted campaigns for lead generation and pipeline development.
- Collaborate with sales to develop account-based marketing (ABM) initiatives.

Website & Marketing Automation

- Maintain and update the company website using CMS platforms (e.g., WordPress).
- Utilize tools like HubSpot or Zoho for lead scoring, email workflows, and reporting.

Events, Webinars, and Partnerships





- Plan and execute virtual and physical events, webinars, and sponsorships.
- Collaborate with Microsoft and other technology partners on co-marketing initiatives.

Market Intelligence

- Monitor competitor activities and industry trends to inform campaign strategies and product positioning.
- Regularly analyze marketing metrics and report on ROI.

Qualifications

- Bachelor's/Master’s degree in Marketing, Communications, or a related field.
- 6–10 years of relevant experience in B2B IT or tech marketing.
- Proven track record in developing and executing integrated marketing campaigns.
- Strong knowledge of digital platforms, analytics tools (e.g., Google Analytics, HubSpot)
- Excellent written and verbal communication skills.
- Ability to operate independently, prioritize tasks, and drive results in a dynamic setting.

What You Bring

- A growth mindset and a data-driven approach.
- Passion for storytelling and building a strong technology brand.
- Self-starter attitude with ownership and accountability.

Why Xencia?

- Agile and fast-growing organization with exciting projects.
- Direct impact and visibility in shaping brand and marketing outcomes.
- Collaborative and innovation-driven culture.

Xencia is a Born in the Cloud Company that helps organizations in seamless public cloud adoption. We leverage our cloud services competencies to help you focus on your core competence. We UNLEASH THE POWER OF CLOUD with our cloud adoption framework named XEN consisting of cloud solutions, methodologies and solution accelerators to cover the entire cloud adoption lifecycle. Xencia is a leading expert in cloud services and solutions. We offer cloud services and cloud collaboration solutions based on Microsoft Azure and Microsoft 365. We are an Advanced Microsoft Gold Certified Partner with deep expertise in Microsoft Azure, Microsoft SharePoint and Microsoft 365. Xencia was founded in 2010. We have our offices and delivery centers in Bengaluru and Chennai

📌 Marketing Manager (Delhi)
🏢 Xencia Technology Solutions
📍 Delhi