Position Purpose

Drive demand generation, product marketing, sales enablement, and market visibility onsite gas generation solutions.

Preferred Candidate Profile :

- Engineering degree desirable.
- 10+ years in B2B industrial marketing.
- Strong experience in lead generation, CRM, digital marketing, product marketing and exhibitions.

Key Responsibilities : Lead Generation & Pipeline Development (40%): Generate qualified opportunities and support pipeline growth.

Product Marketing (20%): Develop marketing plans, product positioning, value propositions and marketing collateral.

Digital Marketing & Content (15%): Manage website, SEO, LinkedIn campaigns and content.

Industry Events & Brand Building (10%): Coordinate exhibitions, webinars and customer engagement.

Sales Enablement (10%): Provide presentations,



bid support and ROI tools.

Market Intelligence (5%): Track competitors, trends and market opportunities.

Key Performance Indicators (KPIs)

- Marketing-sourced pipeline value
- Marketing-influenced revenue
- Qualified opportunities generated
- Lead-to-opportunity conversion rate
- Cost per qualified lead
- Website conversion rate
- Event ROI
- New segment penetration Preferred Candidate Profile
- MBA preferred; Engineering degree desirable.
- 10+ years in B2B industrial marketing.
- Robust experience in lead generation, CRM, digital marketing, product marketing and exhibitions.

📌 Marketing Manager (Bengaluru)
🏢 ManpowerGroup India
📍 Bengaluru