Company Description GEM Hospital & Research Centre (Gastroenterology Medical Centre and Hospital), based in Coimbatore, is recognized as Asia’s first and most advanced tertiary care center specializing in gastroenterology and laparoscopic surgery. It has expanded rapidly, serving patients from across India and overseas, and is the only center in India with subspecialties in bariatric, hepatobiliary, colorectal, GI cancer surgery, endogynaecology, and scarless surgery. The 200-bed, state-of-the-art hospital is equipped with advanced technology, modern infrastructure, and a highly trained, dedicated medical and paramedical team.

GEM Hospital is the first center in India to receive ISO 9001:2000 certification in gastroenterology and laparoscopic surgery and is NABH accredited for excellence in medical services, offering world-class diagnostic and therapeutic care.

Role Description The Marketing Manager is a full-time, in office role based at GEM Hospital’s Sholinganallur location. The individual will plan and execute marketing strategies to promote the hospital’s services, specialties, and brand, including digital campaigns, outreach clinics, and referral programs, International business.Daily responsibilities include managing marketing calendars, coordinating with clinical and administrative teams, overseeing content and collateral development,



and tracking campaign performance. The role involves organizing events and patient education programs, managing relationships with external agencies and partners, and ensuring consistent brand messaging across all channels.

The Marketing

Manager will also analyze market trends, patient feedback, and competitor activities to recommend data-driven improvements to marketing initiatives.

Qualifications

- Strong skills in marketing strategy, campaign planning, and brand positioning.
- Experience with digital marketing channels, social media management, and basic analytics tools.
- Ability to develop and manage marketing content and collateral across online and offline platforms.
- Skills in stakeholder coordination, vendor management, and event or program promotion.
- Relevant bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Prior experience in healthcare or service-based industries is an advantage.
- Excellent communication, presentation, and interpersonal skills, with the ability to work cross-functionally.
- Proficiency in MS Office and familiarity with common marketing and CRM tools.
- Strong organizational and time management abilities, with a focus on meeting deadlines and targets.

📌 Marketing Manager (Tamil Nadu)
🏢 GEM Hospital u0026 Research Centre
📍 Tamil Nadu