Company Description AJFAN INTERNATIONAL is a specialty retail brand focused on premium dates, dry fruits, nuts, exotic fruits, vegetables, and imported beverages across India. The company aims to be the first choice for customers seeking fresh, high-quality products delivered through its network of shops.

AJFAN INTERNATIONAL follows international quality standards from product selection to after-sales service, ensuring consistency and reliability. With its own organic dates farm in the Middle East offering 40+ varieties, and direct imports of fine-quality products from their best sources, the company provides a distinctive and curated shopping experience. Team members join a growing organization committed to quality, customer satisfaction, and ethical sourcing.

Role Description The Marketing Manager role is a full-time, on-site position based in Kerala, India.

The Marketing

Manager will plan and execute marketing campaigns that promote AJFAN INTERNATIONAL’s product range and brand across retail and digital channels. Daily responsibilities include developing marketing strategies, managing promotions, coordinating with store teams, and analyzing sales and customer data to improve campaign effectiveness. The role involves overseeing social media and digital presence, creating content briefs, managing relationships with agencies or vendors, and ensuring brand consistency across all customer touchpoints.





The Marketing

Manager will also collaborate with procurement and operations teams to align marketing initiatives with product availability and seasonal offerings.

Qualifications

- Ability to develop and implement marketing strategies, including campaign planning, brand positioning, and retail promotions.
- Experience with digital marketing channels, such as social media management, online advertising, and basic content marketing.
- Strong analytical skills to interpret sales data, customer insights, and market trends for data-driven decision-making.
- Skill in coordinating cross-functional activities with store operations, procurement, and external partners or agencies.
- Excellent written and verbal communication skills in English; proficiency in local languages is an advantage.
- Proven experience in marketing or brand management, preferably in FMCG, retail, food, or related sectors.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are a plus.
- Ability to work on-site in Kerala, manage multiple projects, and adapt to a rapid-paced retail environment.
- Familiarity with CRM tools, basic design or content tools, and common office productivity software.
- Customer-focused mindset with attention to detail and commitment to high quality standards.

📌 Marketing Manager (Kerala)
🏢 AJFAN INTERNATIONAL
📍 Kerala