Location: Whitefield, Bengaluru

Experience: 5–8 Years

Grade: 3

Employment Type: Full-Time

Industry: Technology / Cybersecurity

About the RoleWe are looking for a Marketing Lead to drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement.

The role requires a hands-on marketing professional who can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams.

Key Responsibilities

- Develop and execute annual and quarterly marketing plans aligned with business objectives.
- Drive B2B demand generation and lead-generation campaigns across digital and other relevant channels.
- Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.
- Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content.
- Strengthen the company's brand positioning and market visibility.
- Plan and manage participation in industry events, conferences, webinars and other marketing initiatives.
- Work closely with Sales and Business Development teams on campaigns, sales enablement and account-based marketing.
- Develop go-to-market campaigns for products, services and current offerings.
- Track marketing KPIs including leads, conversions, campaign ROI, website performance and pipeline contribution.
- Manage external agencies, vendors and other marketing partners.
- Coordinate with internal subject-matter experts to translate technical concepts into compelling customer-facing content.




- Prepare regular marketing performance reports and recommend improvements based on data and insights.
- Mentor and guide junior marketing resources, as applicable.

What We're Looking For
- Bachelor's degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marketing preferred.
- 5–8 years of experience in B2B marketing in a technology, SaaS, IT services, cybersecurity or consulting company.
- Strong hands-on experience in digital marketing, demand generation, content marketing and campaign management.
- Experience in managing marketing campaigns from planning through execution and measurement.
- Strong understanding of B2B marketing funnels, lead qualification and marketing analytics.
- Experience working closely with Sales/Business Development teams.
- Excellent written and verbal communication skills.
- Strong project management, stakeholder management and execution skills.
- Ability to work independently, manage multiple priorities and take ownership of outcomes.
- Data-driven approach with a strong understanding of marketing metrics and ROI.

Key Success MeasuresSuccess in this role will be measured through: Brand Visibility | Qualified Lead Generation | Marketing-Sourced Pipeline | Campaign ROI | Digital Growth | Content & Thought Leadership | Event Effectiveness | Sales Enablement

Why Join Us?

- Opportunity to build and shape the marketing function in a growing technology company.
- Work closely with senior leadership and cross-functional teams.
- Exposure to technology, cybersecurity and global markets.
- Opportunity to own initiatives end-to-end and make a measurable business impact.

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