Marketing & Communication Intern → Deputy Marketing & Communication Manager A 6-Month Luxury Marketing Communication Career Track at Niyaz & Co

Niyaz & Co | Luxury Decor & Home Objects

Niyaz & Co is a luxury decor and home objects brand specialising in high-end living and decor pieces, imported finds, and thoughtfully handmade objects.

We are looking for an ambitious, articulate and highly motivated individual to join us as a Marketing & Communication Intern and grow with the brand through our structured 2+4 Career Track.

This opportunity is designed for someone who doesn't want an internship that simply ends after six months.

The Career Path

- 2 Months — Foundation & Evaluation
- 4 Months — Paid MarCom Internship
- 6 Months — Full-Time Opportunity as Deputy MarCom Manager

For a candidate who demonstrates exceptional performance, ownership, MarCom ability and leadership potential throughout the programme, Niyaz & Co intends to offer a full-time position as Deputy MarCom Manager upon successful completion of the six-month internship. The full-time transition is subject to performance, successful completion of the programme and mutual fit.

Our goal is to identify someone who can eventually help build, manage and lead the MarCom function of Niyaz & Co.

MONTHS 1–2 | LEARN

Unpaid Foundation & Evaluation Phase The first two months are designed to give you a strong foundation in luxury MarCom while allowing both you and us to evaluate the fit.

You will learn and work on:

- Luxury MarCom and brand communication
- Media and journalist research
- MarCom pitching
- Brand and product storytelling
- Influencer and creator relations
- Luxury interiors and lifestyle media
- Event and launch PR
- Competitor and market research
- Building professional relationships
- Identifying Marketing opportunities
- Compensation: Unpaid
- At the end of this phase, we evaluate your initiative, communication, learning ability, discipline, MarCom instinct and overall contribution.

MONTHS 3–6 | EXECUTE

Paid MarCom Internship

Candidates who successfully progress through the foundation phase will move into a paid four-month internship with increasing responsibility and ownership.

You will be expected to contribute to:

- Lead media outreach and build strong, long-term relationships with journalists, editors, creators, and relevant industry stakeholders.
- Develop and execute integrated marketing campaigns aligned with overall brand and business objectives.
- Identify and secure relevant editorial, media, and brand visibility opportunities across print, digital, social, and industry platforms.
- Drive influencer, creator, designer, and strategic brand collaborations to strengthen brand relevance and reach.
- Manage product placement opportunities and ensure consistent brand representation across relevant media and cultural touchpoints.
- Plan and execute events, launches, and brand activations in collaboration with internal teams and external partners.
- Oversee press communication, including media pitches, press notes, announcements, interview coordination, and journalist follow-ups.
- Build and maintain PR and marketing calendars, ensuring timely planning and execution of campaigns, launches, events, and key brand moments.
- Develop and implement brand visibility initiatives that enhance awareness, positioning, and share of voice.
- Identify and evaluate new partnerships, media opportunities, collaborations, and strategic avenues for brand growth.
- Track PR and marketing activities, media coverage, partnerships, and campaign outcomes,



using insights to improve future initiatives.
- Coordinate with internal stakeholders, agencies, media partners, creators, and vendors to ensure seamless execution of communication and marketing initiatives.
- Take ownership of campaign execution from ideation and planning through to delivery, reporting, and post-campaign analysis.
- Compensation: Paid
- Over these four months, the expectation is to progress from supporting MarCom and marketing activities to taking ownership, demonstrating strategic thinking, and operating with the mindset of a Marcom professional.

AFTER 6 MONTHS | LEAD

Full-Time Role — Deputy MarCom Manager

This is where the programme can become a career.

Candidates who successfully complete the six-month programme and demonstrate the required level of performance and leadership potential will be considered for a full-time position as Deputy MarCom Manager at Niyaz & Co.

As Deputy MarCom Manager, you will be expected to take significantly greater ownership of the brand's MarCom ecosystem, including:

- Develop and execute integrated Marketing and communications strategies aligned with the brand’s positioning and business objectives.
- Build and nurture strong relationships with key media, editors, journalists, influencers, designers, and industry stakeholders.
- Manage influencer, creator, media, and industry relationships to build sustained brand relevance and visibility.
- Conceptualize and execute PR campaigns, brand narratives, launches, and storytelling initiatives that strengthen the brand’s identity.
- Identify and develop strategic collaborations, partnerships, and cross-industry opportunities that contribute to brand growth.
- Own PR and Marcom calendars, ensuring proactive planning and timely execution of campaigns, launches, events, editorial opportunities, and key brand moments.
- Lead and support product launches, events, media previews, brand activations, and other high-visibility initiatives.
- Proactively identify and create opportunities for editorial coverage, thought leadership, features, interviews, and organic brand visibility.
- Strengthen the brand’s presence and positioning within the luxury interiors, lifestyle, architecture, and design ecosystem.
- Work closely with internal teams, creative partners, agencies, designers, media, and external stakeholders to ensure consistent and effective brand communication.
- Track campaign performance, media outcomes, relationships, and visibility initiatives, translating learnings into actionable recommendations.
- Take increasing ownership of Marcom strategy, moving beyond execution into planning, decision-making, prospect identification, and measurable impact.
- As the function grows, take on responsibility for mentoring, guiding, and eventually managing junior MarCom and Marcom resources.

Growth & Full-Time OpportunityThis role is designed to provide meaningful exposure to the strategic and executional aspects of PR and Marcom. Over the course of the engagement, we expect the individual to demonstrate increasing ownership, sound judgement, creativity, relationship-building ability, and the capacity to think beyond individual tasks.





A full-time role is not an automatic or guaranteed outcome. Any opportunity to continue in a full-time capacity will be based on successful completion of the engagement, demonstrated performance, capability, ownership, and mutual fit with the organisation and role.

Who We're Looking ForWe aren't simply looking for someone with a MarCom degree or an impressive CV.

We're looking for potential — someone who is curious, proactive, commercially aware, and genuinely interested in understanding how brands are built and positioned.

We're looking for someone who:

- Thinks beyond the brief and actively identifies opportunities.
- Can balance strategic thinking with strong execution.
- Is naturally curious about media, culture, design, luxury, lifestyle, and changing consumer behaviour.
- Builds relationships thoughtfully and understands the value of long-term connections.
- Has strong communication, organisation, and follow-through.
- Is comfortable taking ownership and being accountable for outcomes.
- Brings ideas to the table rather than waiting for instructions.
- Is willing to learn, adapt, and grow into a leadership-oriented Marcom role.
- Understands that great PR is not just about coverage — it is about building relevance, reputation, relationships, and long-term brand value.

What We Value

- Initiative

- You don't wait for someone to tell you what to do.

2. MarCom Instinct
- You can recognise a story, opportunity or relationship before it becomes obvious.

3. Communication
- You understand that different people require different conversations.

4. Taste
- You understand the visual, emotional and cultural language of luxury.

5. Ownership
- You care about outcomes, not just completing tasks.

6. Curiosity
- You actively learn about media, people, brands, design and culture.

7. Persistence
- You understand that meaningful PR relationships are built over time.

A Different Kind of MarCom Internship We don't want someone whose definition of MarCom is simply:

“Send emails → follow up → wait for coverage.”

We want someone who asks:

“What can we make people care about?”

Someone who can turn a product into a story.

A story into a conversation.

And a conversation into a relationship.

If you want to build a career in luxury MarCom and eventually take ownership of the MarCom function of a growing luxury brand, this opportunity is designed for you.

Selection Process

Shortlisted candidates may be asked to complete a practical MarCom Challenge.

The Challenge

You have one Niyaz & Co decor object and ₹0 advertising budget.

Your objective

Make the right people talk about it within 30 days.

We want to see your:

- Creativity
- MarCom thinking
- Luxury positioning
- Storytelling
- Resourcefulness
- Understanding of media and relationships
- Ability to turn an idea into an actionable plan

We're more interested in how you think than how polished your presentation looks.

Programme at a Glance

Position: Marketing & Communication Intern

Brand: Niyaz & Co

Industry: Luxury Decor & Home Objects

Duration: 6 Months

Months 1–2: Unpaid Foundation & Evaluation

Months 3–6: Paid Internship

After 6 Months: Full-Time Opportunity as Deputy MarCom Manager

Experience: Freshers & relevant early-career candidates welcome

Location: Delhi, India

Work Mode: Hybrid The promise of the programme

- Learn for 2 months.
- Execute for 4 months.
- Prove yourself.
- Build a career.

If you have the ambition to eventually become a Deputy MarCom Manager at a luxury brand, we want to hear from.

📌 Marketing Intern (Delhi)
🏢 niyaz
📍 Delhi