Key Responsibilities

Market Research & Lead Generation

 Research and identify target colleges, universities, institutions, and relevant corporate organizations.

 Build and continuously expand the institutional prospect database.

 Identify appropriate decision-makers, including Principals, Directors, TPOs, HODs, management representatives, and corporate HR/L&D; contacts.

 Research institutional profiles, potential requirements, and relevant engagement opportunities.

Outbound Business Development

 Conduct professional introductory calls with prospective institutions.

 Communicate Webskitters Academy's capabilities clearly and professionally.

 Understand initial institutional requirements and identify potential business opportunities.

 Generate qualified appointments for the B2B Manager and College & Corporate Relations Executive.

 Send qualified and requirement-oriented emails to prospective stakeholders.

Lead Nurturing & Follow-up

 Maintain regular and structured follow-ups with prospective institutions.

 Track conversations, meeting outcomes, requirements, proposals, and next actions.

 Follow up on pending proposals, workshops, assessments, meetings, and other institutional activities.

 Maintain a systematic approach to opportunities with longer decision-making cycles.

 Database & CRM Management

 Maintain an accurate and updated college/institution database.

 Classify prospects and opportunities based on defined business requirements.

 Update CRM records with:

o First contact date o Decision-maker details o Requirement o Meeting date o Proposal status o Next follow-up o Expected closure

 Ensure data accuracy and timely CRM updates.

Business Development Support

 Support the B2B team in preparing presentations, meeting schedules,



institutional information, and proposal documentation.

 Coordinate appointments and meetings between prospects and senior team members.

 Support tracking of institutional engagement activities from initial contact through opportunity progression.

MIS & Reporting

 Prepare weekly and monthly B2B activity and pipeline reports.

 Track calls, contacts, appointments, meetings, proposals, follow-ups, and opportunity movement.

 Maintain accurate reporting for management review.

Required Experience & Background

 1-3 years of relevant professional experience.

 Experience in:

o B2B Lead Generation o Institutional Calling o EdTech / Training Sales Support o Business Development o Market Research o Appointment Generation

 Freshers may be considered where communication, research, calling, and data-management capabilities are exceptionally strong.

Core Competencies

 B2B Lead Generation

 Market Research

 Cold Calling / Outbound Calling

 Appointment Generation

 Prospect Identification

 Follow-up Management

 Data Management

 CRM Updating

 Excel / Google Sheets

 Email Communication

 Professional Communication

Desired Attributes

 Highly organized and systematic in maintaining prospect data.

 Strong follow-up discipline.

 Confident and professional on calls.

 Comfortable conducting research and identifying the right institutional stakeholders.

 Persistent and process-oriented.

 Ability to understand basic institutional requirements rather than focusing only on immediate sales.

 Valuable English communication; Bengali strongly preferred for West Bengal institutional outreach, with

Hindi considered an advantage.

Benefits

- Health insurance
- Paid sick time

Work Location: In person

📌 Marketing Head (Kolkata)
🏢 Webskitters Technology Solutions
📍 Kolkata