About the RoleWe are looking for a proactive and detail-oriented Marketing Executive with 3–5 years of experience to support YUJ Designs’ marketing initiatives across brand communication, social media, email marketing, website, performance marketing, SEO, PR, content, and marketing operations.

The role is suited for someone who can work independently, coordinate with internal teams and external partners, and take ownership of execution from planning through completion.

Experience

- 3–5 years of experience in marketing, digital marketing, brand marketing, B2B marketing, or a similar role.
- Experience managing multiple marketing channels, including social media, email marketing, website, content, SEO, paid media, and PR.
- Experience working with cross-functional teams such as Design, Content, Technology, Sales, Leadership, and external agencies.
- Experience coordinating campaigns, maintaining trackers, managing timelines, and ensuring execution.
- Working knowledge of B2B marketing, lead generation, digital marketing funnels, and brand communication.
- Experience in technology, design, consulting, SaaS, digital services, or professional services will be an advantage.
- Strong attention to detail and ability to proactively identify gaps and execution issues.

Skills We Seek
- Strong understanding of brand communication, digital marketing, email marketing, and B2B marketing.
- Good understanding of LinkedIn, Instagram, YouTube, email marketing platforms, and other relevant channels.
- Solid written communication, proofreading, editing, and content-quality skills.
- Working knowledge of website management, SEO, Google Analytics/GA4, Search Console, email marketing metrics, and basic digital performance metrics.
- Understanding of paid marketing platforms such as Google, Meta, and LinkedIn.
- Strong project coordination, stakeholder management, and organisational skills.
- Ability to manage multiple priorities, timelines, and dependencies.
- Analytical mindset with the ability to interpret marketing performance data and identify actionable insights.
- Proactive approach with the ability to identify issues and opportunities independently.
- Ability to work independently while collaborating effectively with internal teams, leadership, and external agencies.
- Familiarity with AI-enabled marketing and productivity tools is an advantage.

What You Will DoBrand & Marketing Communication
- Develop a strong understanding of YUJ Designs’ brand positioning, tone of voice, messaging, and guidelines.
- Ensure consistency across website content, social media, presentations, newsletters, external communications, and other marketing touchpoints.
- Execute marketing communication activities in coordination with the Marketing Lead and relevant stakeholders.
- Maintain and organise key marketing assets, templates, brand collaterals, and communication repositories.

Social Media Management & Engagement
- Support monthly social media planning, content calendars, and publishing across LinkedIn, Instagram, YouTube, and other relevant platforms.
- Coordinate with internal teams and external agencies for content development, creatives, approvals, and publishing.
- Monitor channels and ensure timely responses to comments, messages, mentions, and relevant conversations.




- Track performance and identify content themes, formats, and topics that drive stronger engagement.
- Identify opportunities to drive relevant website traffic, enquiries, and leads through social channels.
- Monitor competitor and industry activity for relevant content and engagement opportunities.

Email Marketing
- Support email marketing campaigns, including planning, audience segmentation, content coordination, scheduling, and execution.
- Coordinate with internal teams and external partners on email copy, creatives, approvals, and deployment.
- Maintain email lists and ensure data is accurate, updated, and appropriately segmented.
- Monitor key metrics such as open rates, click-through rates, engagement, and conversions.
- Analyse campaign performance and identify opportunities to improve content, targeting, and engagement.
- Maintain email campaign calendars, templates, and performance trackers.

Website Management & Health Monitoring
- Work closely with the Marketing Lead to ensure the website remains accurate, current, consistent, and conversion-ready.
- Conduct regular website audits to identify:
- Outdated or incorrect information
- Broken links, redirects, or forms
- Missing or incorrect CTAs
- Content, formatting, alignment, or spacing issues
- Incorrect terminology, capitalisation, or punctuation
- Missing or incorrectly placed images
- Mobile responsiveness issues
- Incorrectly linked case studies, blogs, and service pages
- Issues with enquiry journeys
- Document website issues and coordinate with relevant teams to resolve them.
- Follow up to ensure identified issues are closed and conduct regular website hygiene checks.

Performance Marketing
- Understand the fundamentals of performance marketing, paid media, and lead-generation funnels.
- Support performance marketing initiatives across Meta, Google, LinkedIn, and other relevant platforms.
- Coordinate with agencies and internal stakeholders on campaign setup, targeting, creatives, messaging, and landing pages.
- Monitor key metrics including reach, CTR, CPC, CPL, lead quality, and conversion.
- Analyse campaign performance to identify better-performing audiences, creatives, geographies, and messaging.
- Maintain performance trackers and support campaign reporting and optimisation.

SEO & Organic Growth
- Coordinate with SEO partners on keyword implementation and on-page optimisation.
- Support SEO requirements for new website pages, blogs, case studies, and other content.
- Monitor SEO performance and flag significant traffic or ranking drops.
- Ensure published content includes relevant keywords, metadata, internal links, and appropriate page structure.
- Identify opportunities to improve organic traffic and content visibility.

PR & Brand Visibility
- Identify relevant PR opportunities, publications, podcasts, industry platforms, events, and speaking opportunities.
- Coordinate with PR agencies and partners by providing briefs, company information,



case studies, research, and leadership inputs.
- Track media coverage and maintain a PR visibility tracker.
- Identify opportunities for YUJ Designs and its leadership team to be featured in relevant business, technology, design, and industry publications.
- Support CEO and leadership thought-leadership opportunities.
- Identify relevant awards and industry recognitions and coordinate nomination materials and deadlines.

Content & Proofreading
- Proofread blogs, social media posts, website content, newsletters, emails, presentations, case studies, and marketing collateral.
- Check grammar, spelling, punctuation, formatting, factual accuracy, and brand language.
- Review content from a reader’s perspective and flag unclear, repetitive, overly generic, AI-generated, or inconsistent content.
- Work with content and design teams to ensure final marketing assets meet quality standards before publishing.

Marketing Campaign & Project Coordination
- Support the Marketing Lead in planning and executing integrated marketing campaigns.
- Maintain activity trackers, timelines, ownership matrices, and campaign calendars.
- Coordinate with Design, Content, Technology, SEO, PR, Sales, and external agencies.
- Follow up on action items and ensure timelines are met.
- Maintain records of campaign deliverables, approvals, and publishing schedules.
- Proactively flag delays, dependencies, risks, and gaps to ensure timely execution.

Marketing Analytics & Reporting
- Maintain dashboards and trackers covering website traffic, social media, email marketing, lead generation, paid media, SEO, PR visibility, and content performance.
- Support the Marketing Lead with monthly marketing performance reviews.
- Track campaign and channel-level performance against defined objectives.
- Use analytics and AI-enabled tools to identify trends, audience behaviour, and performance patterns.
- Translate marketing data into actionable observations and recommendations.

Marketing Operations & Hygiene
- Maintain marketing calendars, trackers, databases, and repositories.
- Ensure campaigns and communication assets are systematically archived and updated.
- Maintain databases of media contacts, awards, influencers, partners, industry platforms, and other relevant stakeholders.
- Keep marketing assets, campaign files, reports, and approvals organised and accessible.
- Ensure marketing activities, follow-ups, deliverables, and dependencies are tracked through completion.

What Success Looks Like
- Marketing activities are executed consistently, accurately, and on time.
- Social media, email, and digital channels remain active, relevant, and aligned with the YUJ brand.
- Website content and user journeys remain accurate, functional, and conversion-ready.
- Marketing campaigns are tracked against measurable performance metrics.
- PR and brand visibility opportunities are identified and followed through.
- Marketing content maintains high quality and brand consistency.
- Trackers, calendars, databases, and repositories remain organised and up to date.
- Issues and dependencies are identified proactively and closed without repeated follow-ups.
- The Marketing Lead has a reliable resource who can independently manage day-to-day marketing execution and coordination.

📌 Marketing Executive (Pune)
🏢 yuj | a global design
📍 Pune