Role & responsibilities

Marketing Strategy & Brand Management

- Develop and execute integrated marketing strategies aligned with business objectives.
- Strengthen and maintain Makino's brand positioning across all channels.
- Plan and manage product launch campaigns, promotional activities, and customer engagement programs.
- Monitor market trends, customer needs, and competitor activities.

Corporate Communications

- Create and manage internal and external communication plans.
- Develop press releases, newsletters, company announcements, and leadership communication.
- Ensure consistency in messaging and corporate branding.
- Coordinate communication during events, exhibitions, and customer programs.

Digital Marketing

- Manage company website, social media platforms, and digital campaigns.
- Drive lead generation through SEO, SEM, email marketing, and content marketing.
- Monitor digital analytics and optimize campaign performance.
- Create engaging content including blogs, videos, case studies, and customer success stories.

Event & Stakeholder Management





- Plan and execute trade shows, product demonstrations, customer events, and industry exhibitions.
- Collaborate with Sales, Product Management, HR, and Leadership teams for marketing initiatives.
- Manage relationships with advertising agencies, media partners, and vendors.

Preferred candidate profile

- MBA/Postgraduate Degree in Marketing, Communications, Branding, or related field.
- 8-12 years of experience in Marketing and Corporate Communications.
- Solid experience in B2B Marketing, Industrial Marketing, Manufacturing, Engineering, Automotive, Aerospace, or capital equipment industries preferred.
- Excellent written and verbal communication skills.
- Experience in digital marketing tools, CRM platforms, and marketing analytics.
- Strong stakeholder management and project management capabilities.
- Creative thinking combined with analytical decision-making skills.

📌 Marketing & Communication Manager (Bengaluru)
🏢 Makino
📍 Bengaluru