The Marketing Coordinator leads all marketing initiatives across the property, including brand management, digital presence, lead generation, campaign execution, content creation, photography/videography coordination, and revenue-driven strategy. This role ensures consistent brand positioning, strong visibility, and measurable commercial impact.

Coordinates with: Sales, Reservations, Front Office, Wellness, F&B;, Kitchen, Engineering, Stores, Security, HR

Brand Strategy & Positioning

- Maintain and enforce brand guidelines for all sub-brands
- Conduct quarterly brand audits
- Ensure consistency across digital and offline platforms

Digital Marketing & Online Presence

- Manage website updates and landing pages
- Oversee SEO, SEM, Google Ads, Meta Ads
- Maintain OTA content accuracy

Social Media Management

- Create monthly content calendars
- Oversee posts, reels, stories, and creative production
- Grow engagement and reach

Lead Generation & Campaign Execution

- Create campaigns for rooms, restaurants, wellness, retreats, corporate programs




- Monitor campaign ROI and optimise workflows

PR & Reputation Management

- Manage Google, TripAdvisor, OTA reviews
- Create and execute reputation recovery plans
- Maintain influencer and PR relationships

Photography, Videography & Creative Assets

- Maintain updated visual library
- Coordinate with photographers, videographers, editors

Coordination with Departments

- - Sales: decks, campaigns

- - Reservations: OTA content and promotions

- - Wellness: program promotions, testimonials

- - F&B;: menus, promotions, events

- - FO: guest communication

Vendor Management

- Manage agencies, freelancers, printers
- Ensure cost efficiency and quality

Reporting & Analytics

- Weekly and monthly performance reports
- Campaign ROI tracking
- Website and social media analytics

Job Type: Full time Pay: ₹30,000.00 - ₹35,000.00 per month

Experience

- Social media marketing: 1 year (Preferred)

Work Location: In person

📌 Marketing Co-ordinator (Goa)
🏢 Regenta Baywatch Resort Goa
📍 Goa