About The Role-

We are looking for a highly proactive, execution-oriented, and technology-driven marketing professional who can manage day-to-day marketing execution across social media, WhatsApp, email, events, campaigns, and reporting.

This role is ideal for someone who understands that marketing is not just about creating content- it is about ensuring that the right message reaches the right audience at the right time, across the right channels. You will work closely with the CMO, marketing team, operations team, designers, video editors, and clients to ensure campaigns and events are executed smoothly from planning to reporting.

The ideal candidate should also have a strong understanding of marketing automation, CRM systems, AI tools, workflow integrations, spreadsheets, and data analysis. They should be capable of connecting different platforms, automating repetitive marketing and operational processes, and building practical AI-powered systems that improve efficiency, visibility, and execution.

A strong understanding of WhatsApp Business API (WABA), WhatsApp broadcasts, social media platforms, Meta Business Suite, email marketing, basic performance marketing, marketing automation, Zapier, Pabbly, n8n or similar automation platforms, AI systems such as ChatGPT, Claude, and n8n AI capabilities, CRM workflows, and data-driven marketing operations will be highly valued.

Roles And Responsibilities-

Marketing Execution &

- Coordination

- Take ownership of campaigns and events from planning and execution to tracking and reporting. Track tasks and campaign progress using Notion, Click-Up, Trello, or similar tools.
- Proactively identify execution gaps and resolve issues before they impact campaigns or events.
- Handle high-pressure event days where multiple campaigns, platforms, messages, and stakeholders need to be managed simultaneously.

Social Media &

- Content Management

- Manage daily posting across LinkedIn, Instagram, Facebook, and WhatsApp Channel.
- Maintain the content calendar and ensure timely publishing across platforms.
- Write captions, hooks, CTAs, and basic marketing copy in English and Hinglish.
- Schedule and manage content using Meta Business Suite, Buffer, Later, or similar tools.
- Monitor comments, DMs, WhatsApp engagement, and live event chats.
- Track social media performance including reach, engagement, impressions, and follower growth.

WhatsApp, Email &

- Campaign Execution

- Manage WhatsApp Business API (WABA) campaigns, broadcasts, templates, reminders, and event communication.
- Execute WhatsApp, email, and social media campaigns for webinars, events, launches, and marketing activities.
- Plan and manage event communication including T-7, T-3, T-1, T-0 countdowns, live announcements, real-time updates,



and post-event communication.
- Coordinate and publish real-time event updates including speaker quotes, highlights, and key moments.
- Schedule and send marketing and event emails using MailerLite, Brevo, or similar platforms. Make basic updates to landing pages, event pages, banners, and campaign assets.

Marketing Automation &

- Workflow Integration

- Be well-versed in automation platforms such as Zapier, Pabbly Connect, n8n, Make, or similar tools.
- Build, manage, and troubleshoot automated workflows connecting marketing, CRM, communication, and operational platforms.
- Automate processes such as lead capture, lead assignment, notifications, follow-ups, reminders, data entry, reporting, and task creation.
- Understand how to connect leads from one platform to another, ensuring accurate data flow from lead generation to CRM, sales, operations, and reporting.
- Monitor automation performance, identify workflow failures, and coordinate with relevant teams to resolve issues.
- Continuously identify opportunities to automate repetitive marketing and operational processes.

AI Systems &

- AI-Powered Productivity

- Be highly proficient in AI tools such as ChatGPT, Claude, n8n AI capabilities, Notion AI, Otter, Canva AI, and other relevant AI systems.
- Use AI to improve content creation, research, reporting, productivity, and workflow management.
- Build practical AI-powered automation systems for marketing and business operations.
- Connect AI tools with CRM systems, spreadsheets, automation platforms, and other business applications.
- Develop AI-assisted workflows for lead qualification, content repurposing, campaign reporting, meeting summaries, data processing, and internal communication.

CRM, Data Management &

- Performance Reporting

- Understand and manage CRM workflows, including lead capture, assignment, follow-ups, status updates, and campaign tracking.
- Connect lead generation platforms, forms, WhatsApp, email, CRM, and other business systems to ensure accurate lead movement and timely follow-up.
- Maintain accurate CRM data, lead databases, marketing trackers, and operational records using Google Sheets, Excel, or similar tools.
- Use formulas, filters, pivot tables, and dashboards to organise, consolidate, and analyse marketing data.
- Track and report campaign performance across WhatsApp, email, social media, landing pages, and ads.




- Prepare daily and weekly reports covering tasks, leads, spend, CPA, CPL, show-ups, campaign status, and relevant performance metrics.
- Monitor Meta Ads KPIs such as CTR, CPL, CPA, ROAS, Frequency, and Spend, and identify performance issues.
- Analyse data to identify trends, lead movement, campaign gaps, and opportunities for improvement.
- Provide actionable insights to the CMO and relevant teams to support marketing and operational decision-making.
- Ensure reporting is accurate, timely, and useful for improving campaign execution and overall marketing performance.

Skills And Qualification-

- Robust hands-on knowledge of LinkedIn, Instagram, Facebook, WhatsApp Channel, and WhatsApp Business API (WABA).
- Practical understanding of WhatsApp broadcasts, templates, campaigns, and marketing automation.
- Good knowledge of Meta Business Suite and social media scheduling.
- Basic understanding of Meta Ads and performance marketing metrics such as CTR, CPL, CPA, ROAS, and Frequency.
- Basic knowledge of email marketing and landing pages.
- Strong copywriting skills for captions, hooks, CTAs, and short-form marketing content.
- Comfortable communicating in English and Hinglish.
- Working knowledge of Excel/Google Sheets, including VLOOKUP/XLOOKUP, pivot tables, and basic formulas.
- Comfortable using Notion, ClickUp, Trello, Canva, and other digital productivity tools.
- Strong AI adoption mindset and hands-on experience with ChatGPT/Claude and other AI tools.
- Ability to coordinate with multiple teams and stakeholders independently.
- Excellent attention to detail and strong follow-through.
- Strong ownership mindset — someone who gets things done without waiting to be reminded.
- Ability to work calmly and efficiently under pressure, especially during events, launches, and high-volume campaigns.
- Ability to manage multiple tasks simultaneously without compromising accuracy or deadlines.
- Basic knowledge of WordPress/Elementor, CapCut, Python/pandas, or marketing automation will be an added advantage.
- Experience in education, coaching, info-products, webinars, events, or creator-led businesses will be a plus.

WHY JOIN US? You won't just be managing operations - you'll be helping build the operating engine of an organisation working at the intersection of AI, education, technology and entrepreneurship. You will get the opportunity to work closely with experienced operators, founders, mentors and builders while being part of a team that believes in building real things and shipping them

Skills: campaign design,crm,edtech,whatsapp,funnel optimization,zapier,claude,funnel management,ctr,cta,campaigns,meta-analysis,automation,ctc,campaign management

📌 Marketing and Funnel Automation - Team Leader (New Delhi)
🏢 LaunchAtScale
📍 New Delhi