CRM Manager

Location: Bangalore

Employment Type: Full-time | Work from Office

Experience: 2–5 years preferred

Qualification: Graduate / Postgraduate

Job Summary

We are looking for a CRM Manager to manage the end-to-end CRM and digital lead conversion process. The role will be responsible for handling leads generated through Google, Meta, and other digital channels, conducting initial counselling, ensuring timely lead engagement, coordinating lead assignments with location teams, and driving leads through the complete admission funnel until conversion.

The ideal candidate should have robust sales, counselling, follow-up, CRM management, and lead conversion skills, with a target-oriented approach.

Key Responsibilities

- Manage the end-to-end CRM process from lead generation and initial contact to admission conversion.
- Handle and track leads generated through Google Ads, Meta Ads, and other digital platforms.
- Ensure all incoming leads are attended to promptly and no lead remains unattended for more than 24 hours.
- Conduct initial counselling with prospective students/parents to understand their requirements and provide relevant program information.
- Assign qualified leads to the appropriate location coordinators based on location and program requirements.
- Closely monitor assigned leads and coordinate with location teams to ensure timely follow-ups and movement through the sales funnel.
- Follow up consistently with prospective students/parents until admission conversion or closure.




- Drive digital lead conversion and admission closures in line with defined monthly targets.
- Monitor lead status, follow-up activities, conversion ratios, and overall funnel performance through the CRM system.
- Ensure accurate and timely updating of all lead-related information and activities on the Meritto platform.
- Identify lead drop-offs and conversion gaps and take corrective actions to improve overall conversion rates.
- Prepare and share regular reports on lead volume, follow-ups, conversions, pending leads, and target achievement.
- Coordinate with the marketing and academic/location teams to ensure effective lead handling and a smooth admission journey.
- Maintain strong communication with prospective students/parents and ensure a positive experience throughout the counselling and admission process.
- Consistently achieve and exceed monthly digital lead conversion and admission targets.

Required Skills
- Strong CRM and lead management experience
- Excellent communication and counselling skills
- Strong sales and conversion-oriented approach
- Experience handling digital leads from Google Ads, Meta Ads, etc.
- Good knowledge of CRM platforms; experience with Meritto will be an advantage
- Strong follow-up and negotiation skills
- Ability to manage high volumes of leads simultaneously
- Target-driven with strong analytical and problem-solving abilities
- Good working knowledge of MS Excel / Google Sheets
- Strong coordination and stakeholder management skills

APPLY NOW: [email protected] Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Lead Sales Manager (Marathahalli)
🏢 EduFlourish
📍 Marathahalli