Position Description

Position Title

KAM-Ecommerce

Function

Sales

Stakeholders

Internal

- Modern Trade Operations Head
- ASMs/ASEs -Modern Trade
- Brand Team
- Customer marketing manager
- Commercial

External: -

- Category Heads / Managers of Retail Chains

Location

Bangalore

Job purpose

Responsible for managing online sales and presence of Britannia, build a strong brand image that attracts consumers .To Explore, Identify , Enroll and Manage modern trade thereby building a strong profitable volume and value base with top end relationship matrix and account handling norms.

Key Job Responsibilities

Key Responsibilities

Relationship with the Account and Joint business planning

-Engagement and business partnership with key ecommerce players on various platforms

- A business review with the accounts and also develop business plans for the year, including revenue planning, calendar planning, focusing on value growth areas for the Britannia business
- Developing & negotiating TOTs which drive profitability and presence for the range of brands to be executed
- National chains across regions to be tapped and TOT's to be signed and executed
- Renew contracts annually with growth in business and market share
- Ensure presence of higher gross margin brands in the mix while finalizing the TOTs

Drive Brand Activations

- Driving various brand activations, combos, visibility elements, cross promos with other range etc.
- Developing visibility elements for the channel by understanding customer needs and space or Terms of trade
- Work along with the retailers to find and build newer properties (e.g. Shubh Aarambh) each year

Ensure regional alignment with Operation Managers regarding the Terms of Trade and execution

In-store execution incl. purchase order mgmt., order fulfilment, collection, a/c reconciliations, promo executions

Develop a price pack strategy with special packs for chains

Assess potential for special packs and work on the development of the same with the team

Managing channel conflicts

(E.g..



national chains selling to retailers and hence disrupting trade terms between modern and general trade)

Education Qualification

MBA (Specialization in Sales & Marketing) Premier B School

Desired competencies

- Leadership skills
- Communication skills
- Commercial Acumen
- Object Orientation
- Process Management

Experience (yrs)

4 - 7 years (handling key accounts/ national chains with some sales and trade marketing experience)

Welcome to Britannia Industries. We are a company with a 130 +Years legacy of creating snacks full of exciting goodness! Our journey began in 1892 when a group of businessmen in Kolkata, formed a company to manufacture biscuits. Over the years, our product portfolio has expanded to include a range of delicious and nutritious snacks that are loved by people across the country. Today, we serve a billion people across India, on various consumption occasions catering to different tastes.

Our products are available in every corner of the country. Tasty food is integral to positive living, and we take great pride in providing products that are not only delicious but also nutritious.

Our vision is to be a Responsible Global Total Foods company. We believe that food should be both tasty and healthy, and our product portfolio reflects this vision. From our classic biscuits and cakes to our new range of healthy snacks, we are committed to offering products that are good for you and good for the planet.

At Britannia, we are constantly working towards making exciting new products for all consumer segments and consumption occasions.





Our R&D; team is passionate about developing innovative products that reflect evolving consumer preferences. We believe that innovation is key to our success, and a key reason for our leadership in the market. Our product portfolio includes a wide range of biscuits, cakes, and snacks that are loved by people of all ages. Our classic biscuits such as Good Day, Marie Gold, and 50-50 are household names in India.

Our cakes and breads are a staple at birthdays and special occasions. We also have a range of healthy snacks such as NutriChoice Digestive Biscuits and NutriChoice 5 Grain biscuits that are perfect for the health-conscious.

We are committed to being a responsible and sustainable company. We believe that it is our responsibility to take care of the planet and the communities in which we operate. We champion several initiatives to reduce our environmental footprint, including using renewable energy sources, reducing packaging waste, and promoting sustainable farming practices. We also believe in giving back to the communities in which we operate.

Through our various CSR initiatives, we have been able to make a positive impact on the lives of thousands of people across India. Our initiatives include programs for education, health, and nutrition, and we work closely with local communities to understand their needs and provide support where it is most needed. At Britannia, we believe that our success is not just measured by our financial performance but also by our impact on society and the environment.

We are committed to being a responsible and sustainable company, and we believe that our actions today will shape the future. Britannia Industries is a company with a rich legacy and a commitment to innovation, sustainability, and responsibility. We are proud to serve a billion people across India and to provide products that are both delicious and nutritious. With our focus on R&D;, innovation, and sustainability, we will continue to uphold the standards of leadership in our industry.

📌 Key Accounts Manager - Ecommerce (Bengaluru)
🏢 Britannia Industries
📍 Bengaluru