Senior executive - ATL Marketing

Location: Delhi, India | Experience: 4-5 Years | Function: Marketing - ATL & BTL

About the Role

We are looking for a Senior executive to handle our Above-the-Line (ATL) marketing efforts. The role is responsible for planning and executing mass-media and brand-building campaigns, while also supporting ground-level activations, events, and dealer-level marketing initiatives. The ideal candidate has a robust grip on media planning and brand campaigns, along with working exposure to on-ground BTL execution.

Key Responsibilities

ATL (Primary Focus)

- Plan, execute, and monitor ATL campaigns across TV, print, radio, outdoor (OOH), and digital mass-media platforms.
- Develop media plans in coordination with agencies, negotiate rates, and optimize spends across channels.
- Own brand campaign calendars, ensuring consistent messaging and brand positioning across all mass-media touchpoints.
- Track campaign performance, reach, and ROI, and report on key media and brand metrics.
- Coordinate with creative and content teams to ensure timely delivery of campaign assets.

BTL (Secondary Focus)

- Support planning and execution of on-ground activations, events, roadshows, and dealer-level marketing initiatives.
- Coordinate POSM (Point of Sale Materials)



requirements and rollout for dealerships and events.
- Work with vendors and regional teams to ensure smooth execution of BTL activities within budget and timelines.
- Gather on-ground feedback and market insights to inform future ATL and BTL strategy.

Requirements

- Proven experience in planning and executing ATL campaigns across mass-media channels.
- Working knowledge of BTL execution, including events, activations, and dealer marketing.
- Strong vendor and agency management skills, with the ability to negotiate and manage budgets effectively.
- Analytical mindset with the ability to track and report on campaign performance and ROI.
- Excellent communication, coordination, and project management skills.
- Ability to manage multiple campaigns and stakeholders simultaneously, across timelines.

Qualifications

- Bachelor's degree or equivalent; a degree or diploma in Marketing/Mass Communication is preferable.
- Minimum of 4-5 years of experience in ATL & BTL marketing or an equivalent role in the same field.

What We Offer

- Ownership of brand-building campaigns for a fast-growing EV company.
- Exposure across both mass-media strategy and on-ground marketing execution.
- A collaborative, fast-paced marketing environment.

📌 Job Opportunity For ATL BTL Marketing role (New Delhi)
🏢 Euler Motors
📍 New Delhi