Project Details: Analyzing the data of the last 3 - 5 years on the advertising effectiveness for an MNC FMCG major to come up with a workshop that would help clients raise the bar of advertising in the future.
:
- Work closely with the Account Manager on the project to ensure the timely delivery
- Collate the data of advertising effectiveness studies for the categories of interest in the last 3 years
- Correlate advertising pre-testing results with in-market effectiveness
- Comparing the effectiveness of the advertising to come up with learnings that would help clients develop effective advertising in the future
- Help the Account Manager/ CS executives on other related research projects
Skills and expertise required:
- Sound research, marketing, and advertising fundamentals
- Strong Excel skills (advanced Excel) and should be able to develop good-quality Power-Point reports
- Willingness to learn
- A strong work ethic is a must
Duration of the Internship:
- Tentative 3-4 months (if required, can be extended as per requirement)
- Looking for someone who can start the internship from September 2026.