Consumer Insights Manager / Executive

Location: Gurgaon

Industry: Beauty & Personal Care / FMCG / D2C brands

Key Responsibilities:

- Conduct consumer and market research to understand consumer needs, behaviour and purchase drivers.
- Track market trends, competitors and category developments.
- Analyse consumer reviews, surveys, social listening and market data to identify actionable insights.
- Identify consumer pain points, trends and whitespace opportunities for new products and categories.
- Work closely with Brand, Marketing and NPD teams on product concepts, positioning, communication and launches.
- Develop consumer personas, segmentation and customer journey insights.
- Convert data into clear business recommendations and presentations for senior stakeholders.





Requirements:
- 16 years of experience in Consumer Insights / Market Research / Brand Strategy / Marketing Analytics.
- Experience in Beauty, Personal Care, FMCG, D2C or E-commerce preferred.
- Solid analytical, Excel/Google Sheets and PowerPoint skills.
- Good understanding of qualitative & quantitative research methodologies.
- Solid communication, presentation and storytelling skills.
- MBA in Marketing / Consumer Insights / Market Research preferred.

Interested candidates please share your resume at [email protected]

📌 Insights Manager / Insights Executive (Gurugram)
🏢 Kindle Hr
📍 Gurugram