- Expert Lead Nurturing: Handle the most complex or high-value leads across all digital channels (chat, email, video, voice), adapting your tone and strategy to individual customer profiles.
Journey Mapping & Optimization: Map out the end-to-end customer journey from first click to sales handover. Identify bottlenecks and implement best practices to increase the conversion rate of leads.
- Advanced Qualification: Deeply qualify leads by understanding their underlying motivations, ensuring the core sales team only receives highly targeted, fully primed prospects.
Cross-Functional Alignment: Work closely with the marketing team to give feedback on lead quality and with the technical sales team to ensure the handover process is flawless.
- Mentorship: Act as the benchmark for the nurturing team,
occasionally guiding junior and mid- level nurturers on handling difficult conversations or stalled leads.
Requirements:
- 2+ years of direct experience in an omni-channel sales development, lead nurturing, or digital customer journey role.
- Plug-and-play readiness: Deep familiarity with how digital leads behave and how to transition them from casual inquiry to responsible buyer.
- Exceptional communication and emotional intelligence, with a proven track record of building trust via remote channels (video, chat, voice).
- Expertise in CRM management, pipeline tracking, and lead scoring methodologies**