Influencer Marketing Experience:

Hands-on experience managing end-to-end influencer marketing campaigns, including creator identification, outreach, negotiations, briefing, product coordination, content approvals, execution and campaign tracking. Experienced in building creator-led campaigns aligned with brand objectives, target audiences and content formats.

Key Achievements & Metrics:

- Grew Instagram community from 208K to 277K+ followers through strategic content, creator collaborations and consistent social media execution.
- Scaled LinkedIn presence from 7K to 40K+ followers, strengthening brand visibility and skilled community engagement.
- Created and managed content that generated 170K+ and 220K+ impressions on LinkedIn within short campaign periods.
- Successfully executed multiple influencer-led campaigns, managing creator discovery, outreach,



negotiations, briefs, coordination, approvals and deliverables end-to-end.
- Led vernacular, UGC, festive and e-commerce-focused campaigns designed around regional audiences, cultural moments and consumer behaviour.
- Contributed to significant business growth through social-first and e-commerce-led campaigns, connecting content strategy with commercial objectives.
- Managed multiple campaigns simultaneously while coordinating with creative, e-commerce, influencers, vendors and senior leadership.

Team Management: Currently managing a team of 4 members, including delegation, coordination and overseeing content and campaign execution.

📌 Influencer Marketing Manager (Gurugram)
🏢 The Talent Keepers
📍 Gurugram