Influencer Strategy &

- Campaign Management

- Develop and execute influencer marketing strategies aligned with brand and product objectives.
- Identify, onboard, and manage automotive, lifestyle, tech, and regional influencers across platforms.
- Plan and execute influencer-led campaigns for vehicle launches, test drives, dealership events, and brand activations.
- Drive content collaborations across Instagram, YouTube, LinkedIn, and emerging digital platforms.

Creator &

- Agency Management

- Build long-term relationships with influencers, creators, agencies, and talent partners.
- Negotiate contracts, deliverables, timelines, and commercial agreements with influencers/agencies.
- Ensure timely execution and quality control of influencer content.
- Maintain influencer databases and campaign trackers.

Brand Communication &

- Content Alignment

- Ensure influencer content aligns with brand tone, positioning, and compliance guidelines.
- Collaborate with digital marketing and creative teams for campaign storytelling and content planning.
- Support real-time and trend-based marketing opportunities through creator collaborations.

Campaign Analytics &

- Reporting

- Monitor campaign performance metrics including reach, engagement, impressions, leads, and ROI.




- Analyze influencer effectiveness and optimize future collaborations based on data insights.
- Prepare regular reports and presentations for internal stakeholders.

Market &

- Trend Analysis

- Track industry trends, competitor campaigns, and emerging creator platforms.
- Identify new-age content formats and influencer trends relevant to automotive audiences.

JSW Motors Limited marks JSW Group’s strategic foray into the future of sustainable passenger mobility. Established in 2024, we are committed to redefining transportation through the design and manufacture of next-generation Passenger Vehicles (PV) tailored for the Indian market. Rooted in JSW Group’s legacy of industrial excellence and core values—Commitment, Courage, Agility, Collaboration, and Compassion—JSW Motors is advancing the future of passenger mobility through sustainable electric solutions. With our upcoming state-of-the-art greenfield manufacturing facility in Chhatrapati Sambhaji Nagar, Maharashtra, we are building cutting-edge EV capabilities to support India’s transition to clean and intelligent transportation. Driven by technology, engineering precision, and a explicit sense of purpose, JSW Motors is committed to redefining how India moves.

📌 Influencer Marketing (Mumbai)
🏢 JSW Motors
📍 Mumbai